3M to Exhibit Rear Projection Film at Screen Expo 2008
December 19, 2007
Bracknell, UK – 3M will exhibit its innovative rear projection film for dynamic in-window advertising on stand E25 of the Digital Signage Showcase at Screen Expo 2008. The stand will be shared with Minicom and other leading players in the digital signage market.
Displays featuring Vikuiti rear projection screen and film from 3M will be demonstrated on the stand, showing how marketers, brand owners and designers within the retail, betting, travel and banking sectors can present promotional messaging about complex products to their target audience using eye-catching and innovative techniques.
Vikuiti film enables video, static images and dynamic messaging to be projected directly onto the surface of a window or glass partition. It offers crisp, high contrast image quality combined with 180 degree views so that images can be easily read from long distances and all angles, even in challenging lighting conditions. It can be cut to any desired shape and size, reflecting, for example, company logos and brands.