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106 Irish bank branches install digital signage networks
December 17, 2007
SYDNEY, Australia — Permanent TSB, a leading Irish bank, is completing a large digital signage deployment in 106 of its branches. The deployment began in September this year and will be completed by the end of December.
Permanent TSB is using Ryarc Media Systems' digital signage software to communicate product information to customers during retail banking hours and for internal communication purposes. Outside of public banking hours, Permanent TSB will leverage their new communication channel to train and advise staff nationwide or ‘narrowcast' content locally, depending on branch location and facilities. The digital signage network will also be extended into the banks' corporate offices to facilitate improved communication channels for head office staff. CampaignManager was provided by Ryarc's UK and Ireland Sales and Support Channel Partner, Radiant Europe. The network will be operated by SL Graphics in Dublin.
"It is exciting to see digital signage being used to enhance the communication of a traditional retail space," said Ben Mooney, Ryarc's sales and marketing manager. "This goes to show that the retail market is catching onto the real benefits of CampaignManager and digital signage in general and that digital signage can be so much more than an animated poster."
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