3-D DOOH projection ad lights up San Diego Comic-Con (Video)

OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.

GestureTek holds on to DOOH in Qualcomm deal

July 24, 2011

Qualcomm Inc. recently announced that it has acquired certain gesture recognition assets from GestureTek, a developer of gesture-recognition technology, but…

Domino's: Tell us how you really feel (video)

July 24, 2011

Domino's Pizza isn't afraid of a little criticism. In fact, the 500,000 people who pass daily through Times Square in New York will see customer complaints…

Digital menu boards will change restaurant industry

by Scott Sharon — CEO, START

To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the…

DSA launching ROI calculator

July 21, 2011

The Digital Screenmedia Association announced earlier this week that it has released a first version of the DSA ROI calculator to its members for review and…

2011's first half: The winds of change ... for the better

by Jeff Hastings — CEO, BrightSign

The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and…

Wave of digital signage wayfinding washing over Royal Caribbean fleet

July 20, 2011

Royal Caribbean is deploying new wayfinding and safety digital signs across its cruise ship fleet to improve guest wayfinding, according to Safety Sign…

DOOH one of few Gannett divisions not failing

July 20, 2011

According to Media Daily News, the Gannett Co. news chain saw both revenues and profits drop in Q2 2011, with its broadcasting business (including Captivate…

The digital signage year that was (so far): The top stories of 2011-and-a-half

More than a dozen digital signage industry figures comment on the top stories of the first half of 2011.

What to expect from your digital POP deployment

A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.

TouchSystems adds news touch series for kiosks and public displays

July 19, 2011

Touchscreen pioneers TouchSystems has announced the addition of the TouchSystems TE Open Frame Series to its expanding product line. According to TouchSystems…

AdVu takes Acquire to the Holiday Inn

July 19, 2011

AdVu Advertising Networks has installed the first of what it says will be many AdVu Players at the local Holiday Inn Express in Wesley Chapel, Fla. The screen…

Wireless Ronin digital signage gets Ford tough

July 18, 2011

Wireless Ronin Technologies Inc., a Minneapolis-based marketing technologies provider, announced it is one of three providers that will offer a digital signage…

Interactive digital signage kiosk promos carmaker Skoda and its museum efforts

July 18, 2011

Slovenia-based outdoor public LCD systems specialists Infinitus d.o.o. recently announced a dual print/digital signage deployment for Skoda Auto in Prague…

Weather-responsive DOOH campaign selling water guns, checkers in the UK

July 17, 2011

U.K. multichannel retailer Argos is incorporating digital out-of-home advertising into a new £4 million "order online today, enjoy today" ad campaign – with…

Noventri digital signage alights at MD airport

July 17, 2011

The Hagerstown (Md.) Regional Airport recently deployed Noventri Digital Signage to better communicate to passengers within the airport terminal.

ScreenScape gets $6M shot in the arm

July 17, 2011

Canadian IT solutions provider Hartco Inc. recently announced that it was investing $6 million in Canadian DOOH firm ScreenScape Networks Inc., an online…

MediaTile shifting from turnkey to SaaS for digital signage kiosks

by Christopher Hall — w, t

The HumanKiosk company will focus on software and bring in partners for hardware and branding.

Retailers turning to tech-enabled touch points

July 14, 2011

Seventy percent of retailers are empowering their employees with technology-enabled touch points — including digital signage and self-service kiosks — to help…

3-D DOOH network to launch new 3-D smartphone in UK

July 14, 2011

Inition, a 3-D production and technology specialist firm, announced today that it is rolling out what it says is "Europe's largest bespoke in-store…