Nick Parker
Nick Parker
Nick is a global leader of the OOH media industry, and a highly regarded and praised veteran of WPP - one of the leading media agency groups - who has been at the centre of the growth and evolution of the OOH media over the last 25 years. In his global role at WPP, Nick grew Kinetic’s influence, making OOH more accessible to advertisers, and pioneered Kinetic in its transition into programmatic trading, enabling multiple brands to benefit from programmatic DOOH’s unique capabilities.
Recent Contributions
Simplification and scale: The new era of outdoor media
by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOH
Maintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs.
read nowSee More From Nick
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