Is digital signage ready for the mobile commerce revolution?

by Steven Gurley

Mobile and digital signage blogger offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.

Digital signage industry, forget consolidation!

by Steven Gurley

Consolidation! That's a topic that's been bantered around the digital signage industry for years. It seems that nearly everyone has been eagerly anticipating…

NFC vs. iBeacon: How do they really stack up?

by Steven Gurley

Digital signage: Win the competition or die!

by Steven Gurley

The one thing that must be remembered about digital signage is that it is a consumer engagement technology. It is, therefore, in competition with other…

Can ad-funded digital signage survive the mobile onslaught?

by Steven Gurley

In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and…

Is Apple iOS 7 the angel of death for NFC?

by Steven Gurley

Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…

Putting mobile and digital signage in 'context' (Part II)

by Steven Gurley

In Part I of "Putting the Context into Mobile," it was written that mobile context is the match between a consumer's given physical environment, such as a…

Putting the 'context' into mobile with digital signage (Part I)

by Steven Gurley

Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store. This one event became the foundations of a game-changing…

Digital Signage: Is Your Investment at Risk

by Steven Gurley

The ever changing mobile landscape, both now and in the future, will have a destabilizing effect on digital signage.  Those making investments in digital…

My Twitter strategy on mobile & digital signage

by Steven Gurley

I have identified 25 mobile micro-trends that are having (or will have) an impact on digital signage.  Every day I tweet about these trends, but I do it in a…

More on 2-D barcodes

by Steven Gurley

QR Codes are starting to show up everywhere. Brands, agencies and advertisers are jumping on the bandwagon at an incredible pace, but will consumers embrace…

My Trip To CTIA Wireless 2011

by Steven Gurley

The Digital Screenmedia Association, with the sponsorship of Symon Communications and Intel, presented at CTIA Wireless 2011 for the purpose of educating the…

Educating The Mobile Industry - Part 2

by Steven Gurley

Digital signage can play a leading role in helping mobile solution providers put "context" into their offerings.  This is the second of three articles to…

The Money Flows Where The Herd Goes

by Steven Gurley

It is clear that the impact of the current mobile revolution has exceeded almost everyone's wildest expectations.  What does this mean for digital signage's…

Educating The Mobile Industry

by Steven Gurley

The digital signage industry is becoming aware of mobility, but the same can't be said about the mobile industry becoming more aware of the digital signage…

The Big Question!

by Steven Gurley

"What problem are you trying to solve?" That question has been the driving force behind my entire career since graduating from college.

Mobile marketing and its impact on digital signage

by Steven Gurley

We are in a new era of mobile communications that is manifest by the explosive growth of sophisticated smartphones. How will they mesh into the digital signage…