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Scott Sharon

Scott Sharon
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Why do we make digital menu boards so difficult?

by Scott Sharon — CEO, START

Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best…

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Improvements in outdoor digital signage, menu boards

by Scott Sharon — CEO, START

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

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Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…

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The growth of the digital signage industry: Are you on hold?

by Scott Sharon — CEO, START

I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign…

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Why are the little guys better at doing digital menu boards right?

by Scott Sharon — CEO, START

Why do large chains have more difficulty getting digital menu boards right than small chains?

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Don't forget your digital menu board ABCs

by Scott Sharon — CEO, START

Even as digital menu board capabilities mature, some basics are being forgotten in deployments. One of our digital signage bloggers has a primer to help…

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Restaurant digital signage is heating up

by Scott Sharon — CEO, START

Digital menu board blogger looks at hot trends in restaurant digital signage. Digital menu boards and restaurant digital signage are getting smarter and and…

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Digital menu board tsunami, part II

by Scott Sharon — CEO, START

I hear some rumbling in the distance! Could it be the start of that digital menu board tsunami I predicted two years ago (blush)? I'll tell you some of what…

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What it takes to sell large projects

by Scott Sharon — CEO, START

I have been asked to write blogs and articles about my area of expertise which is digital signage, or more specifically, digital menu boards. Because I have…

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What are the major limitations in your business?

by Scott Sharon — CEO, START

Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a…

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