Jim Stoklosa
Jim Stoklosa
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Improving digital signage experiences with Sudoku lessons
by Jim Stoklosa — Director of Digital Signage, InReality
Customers will not and should not have to spend excessive time trying to learn a user interface; they should be able to get the information they seek quickly…
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Customer experience, service design and in-store digital signage
by Jim Stoklosa — Director of Digital Signage, InReality
Service design is a specific approach to user experience that takes a holistic view of the end-to-end experience consumers have with a brand. It tries to…
read nowThe 'Other ROI' of digital signage
by Jim Stoklosa — Director of Digital Signage, InReality
Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define.
read nowCreating a transparent display experience
by Jim Stoklosa — Director of Digital Signage, InReality
Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…
read nowUsing solid-state switches to trigger media content
by Jim Stoklosa — Director of Digital Signage, InReality
Making a digital sign "interactive" is a great way to engage the viewer and provide for a truly immersive experience. By providing the viewer with a way of…
read nowCreating a digital experience that captures the customer
by Jim Stoklosa — Director of Digital Signage, InReality
At most, a digital screen in a typical retail store has about 1-3 seconds to convince you that it's worthwhile to take a closer look and engage. In those 1-…
read nowLearning from the great cathedrals of Europe about delivering relevant content
by Jim Stoklosa — Director of Digital Signage, InReality
Producing and delivering relevant media content for in-store digital experiences can be an elusive and complicated endeavor. But the reality is it's the very…
read nowLife-sized observations: 5 trends from the 2013 Digital Signage Expo
by Jim Stoklosa — Director of Digital Signage, InReality
On a recent trip to the 10th Annual Digital Signage Expo, I observed five key trends that are beginning to dominate innovation and are turning conversations…
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