News & Media From Jeff Hastings

Powering down your digital signage

by Jeff Hastings — CEO, BrightSign

In this guest blog, Jeff Hastings, CEO at BrightSign, shares five easy ways to save money and energy while making digital signage more energy efficient and…

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We need a more collaborative approach to AV education

by Jeff Hastings — CEO, BrightSign

Jeff Hastings, CEO of Brightsign, a digital signage media player company, shares his thoughts on the AV ecosystem and keeping up with the latest technology in…

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We need a more collaborative approach to AV education

by Jeff Hastings — CEO, BrightSign

No matter where you live within the AV ecosystem, chances are a big part of your job is studying up on the latest technology. If you’re going to offer your…

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Pandemic leads to customer experience opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…

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AV industry is getting smaller — but that's a good thing

by Jeff Hastings — CEO, BrightSign

The AV industry endured pandemic-driven changes that nobody could have anticipated. With the benefit of hindsight, it’s becoming clear that our industry is not…

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How can cell connectivity tap into the AV space?

by Jeff Hastings — CEO, BrightSign

Despite the ubiquity of cellular connectivity, most Cloud-connected digital signage still relies heavily on wired Ethernet. Why is it that cellular…

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Yes, we will see you at Infocomm

by Jeff Hastings — CEO, BrightSign

After nearly deciding to pull out of the event due to rise in COVID-19 cases, Brightsign CEO Jeff Hastings explains why the digital signage company decided to…

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AV industry boomed during COVID-19 lockdown

by Jeff Hastings — CEO, BrightSign

It's been a good year for sales of AV to retail. Surprised? You shouldn't be. The truth is that there were winners as well as losers, and the winners won…

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Why security is more important than performance in AV

by Jeff Hastings — CEO, BrightSign

Even the flashiest, most impressive AV systems are inherently flawed if there is the potential for the network to become a back door point-of-entry for hackers.

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Digital signage helps out with NYC COVID-19 vaccine rollout

by Jeff Hastings — CEO, BrightSign

Digital signage helped out in a big way at New York City's Javits Center to provide information on where to go to get vaccines and what documentation to have…

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Staying connected is essential business

by Jeff Hastings — CEO, BrightSign

This past year illuminated how vital cloud connectivity has become for safely maintaining AV networks. But what happens in locations where either a hardwired…

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The importance of investing in the future

by Jeff Hastings — CEO, BrightSign

Investing isn't simply a matter of throwing money around. It means we should be deliberate about how we apply our resources — monetary or otherwise. Some ideas:

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Making the case for open benchmarking of AV networks

by Jeff Hastings — CEO, BrightSign

Benchmark testing makes it possible to compare hardware performance on a wide range of content sources. And while this sort of testing won't perfectly…

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Touchless interactivity is the future for retail

by Jeff Hastings — CEO, BrightSign

Years ago, when touch screen interactivity approached mainstream adoption in retail, customers were adapting to a new workflow. COVID-19 has put a dent in…

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How to effectively deploy temperature screening solutions

by Jeff Hastings — CEO, BrightSign

A deluge of temperature-screening solutions have emerged, marketed as simple and effective ways to address new health and safety guidelines in the wake of…

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Processing the demise of DSE

by Jeff Hastings — CEO, BrightSign

It's difficult to process how an annual gathering that we came to expect each March has become yet another tombstone on the long and winding path of COVID-19.…

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4 ways AV industry will influence trajectory of COVID-19

by Jeff Hastings — CEO, BrightSign

COVID-19 has been a gut-punch for much of the AV industry. However, while much of the future is unknown, we can venture some reasonable assumptions about what…

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Ecosystem thinking is the path to future digital signage growth

by Jeff Hastings — CEO, BrightSign

The digital signage industry is more diverse than ever, which creates a need for a more holistic way of thinking. Our digital signage industry needs to adopt…

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When the chips are down, the digital signage, AV industry steps up

by Jeff Hastings — CEO, BrightSign

Despite how bleak the outlook of COVID-19 may appear today, I'm inspired by how the AV industry is responding to this crisis. We often talk about how a robust…

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The road ahead for digital signage in self-driving cars

by Jeff Hastings — CEO, BrightSign

Digital signage is already making inroads in the automotive space, but as self-driving cars become more common, digital signage is going to enter a whole new…

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