News & Media From Debbie Wilson-DeWitt
Digital signage showing signs of life for healthcare facilities
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Considering the often-overwhelming stress that staff, patients and visitors carry within the healthcare environment, building a digital signage strategy…
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How digital signage breaks down corporate silos
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Digital signage provides 6 powerful tools to break down corporate silos, according to this piece by Debbie Wilson-DeWitt, marketing and communications manager…
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How does digital signage work?
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
At its most basic level, digital signage is a screen of some sort (probably an LED or LCD screen), some kind of visual messaging presented in a digital format…
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How to successfully use digital signage in K-12 education
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Most school digital signage systems are run by admin staff who have a lot to balance. They have to handle teachers, parents and students. If used the right…
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How digital signage content can boost bank CX
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Digital signage isn't just about delivering dazzling experiences, they can also help build trust between the customer and the bank.
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12 ways to improve your digital signage 'call to action'
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Putting up media on digital signs isn't enough. If you don't ask your audience to respond in some way, you'll never know if they've engaged with your message.
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The best content is local
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?
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Digital signage shouldn't neglect employee engagement
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most…
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How to measure digital signage ROI
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.
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Avoiding 11 digital signage pitfalls
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great…
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Boost digital signage content with audience feedback
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to…
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5 ways to get the cash flowing with digital signage
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.
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5 future digital signage trends of 2018
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the…
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Bigger is better with video walls
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Video walls are designed to create a big impression, so you need to go big with them or go home.
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Digital signage powers corporate communications
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Digital signage for corporate communications saves time and money, and makes everything run smoother. You can use ROI triggers to measure results, which is…
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Digital signage scavenger hunts teach freshmen the ropes
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on…
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