News & Media From David Little
Can digital signage be the campfire your customers tell their stories around?
by David Little — Director of Marketing, Keywest Technology
Experimental musician Laurie Anderson prophetically hit the proverbial nail on the head when she said, 'Technology is the campfire around which we tell our…
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7 steps to digital signage success
by David Little — Director of Marketing, Keywest Technology
Digital signage end-users know that the implementation process can be arduous; it's time to understand why that is and what they can do about it.
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Is self-service the future of banking?
by David Little — Director of Marketing, Keywest Technology
With the trend toward consumers now banking online, on their phone and at the ATM, are there digital signs of life left in the bank branch?
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Digital signage strategy for newcomers
by David Little — Director of Marketing, Keywest Technology
Digital signage expert blogger lays out a road map to success for those new to the world of digital signage.
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Why digital signs are important
by David Little — Director of Marketing, Keywest Technology
Digital signage has become an important new communications medium; here's a look at the basics of why that's so.
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Which digital signage platform is best for your business?
by David Little — Director of Marketing, Keywest Technology
A digital signage expert weighs in on the debate over running a system on cloud-based or on-premise software.
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Digital signage is a game changer for advertisers
by David Little — Director of Marketing, Keywest Technology
Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way…
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The endless possibilities of digital signage for restaurants
by David Little — Director of Marketing, Keywest Technology
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…
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Manufacturing: The forgotten digital signage application
by David Little — Director of Marketing, Keywest Technology
Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.
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Why you should consider 'sticky' content for your digital signage
by David Little — Director of Marketing, Keywest Technology
When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…
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Digital signage, trending beyond fad
by David Little — Director of Marketing, Keywest Technology
Disruptive technologies can greatly change society. For example, in 2007, Apple released the iPhone that had a massive impact on how and why people use phones.
read nowGive your advertising the touch of success
by David Little — Director of Marketing, Keywest Technology
While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.
read nowWhy digital signage content is king, Part 3
by David Little — Director of Marketing, Keywest Technology
"Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to…
read nowWhy digital signage content is king, Part 2
by David Little — Director of Marketing, Keywest Technology
Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the…
read nowWhy digital signage content is king, Part 1
by David Little — Director of Marketing, Keywest Technology
The digital signage industry borrows its favorite cliché from the media folks, which is: "Content is king." Maybe we should ask at this point, if content is…
read nowHow digital tablets can help your business work smarter
by David Little — Director of Marketing, Keywest Technology
Adding up current 2013 gross shipments of digital tablets from all manufactures, the tablet market has quickly grown to be about the same size as the currently…
read nowSound digital signage strategy hinges on content engagement
by David Little — Director of Marketing, Keywest Technology
Much has been said of the benefits digital signage offers marketers, but don't forget the personal context in which digital signage viewers will likely see…
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Going green with digital signage makes dollars and sense
by David Little — Director of Marketing, Keywest Technology
When it comes to digital signage, taking an environmentally-friendly approach to communications just makes good business sense.
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Decline in ad spending signals rethinking of media options
by David Little — Director of Marketing, Keywest Technology
Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.
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Top 10 deployment pitfalls
by David Little — Director of Marketing, Keywest Technology
David Little advises deployers to learn from others' mistakes.
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