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David Little

David Little
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Recent Contributions


Can digital signage be the campfire your customers tell their stories around?

by David Little — Director of Marketing, Keywest Technology

Experimental musician Laurie Anderson prophetically hit the proverbial nail on the head when she said, 'Technology is the campfire around which we tell our…

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7 steps to digital signage success

by David Little — Director of Marketing, Keywest Technology

Digital signage end-users know that the implementation process can be arduous; it's time to understand why that is and what they can do about it.

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Is self-service the future of banking?

by David Little — Director of Marketing, Keywest Technology

With the trend toward consumers now banking online, on their phone and at the ATM, are there digital signs of life left in the bank branch?

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Digital signage strategy for newcomers

by David Little — Director of Marketing, Keywest Technology

Digital signage expert blogger lays out a road map to success for those new to the world of digital signage.

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Why digital signs are important

by David Little — Director of Marketing, Keywest Technology

Digital signage has become an important new communications medium; here's a look at the basics of why that's so.

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Which digital signage platform is best for your business?

by David Little — Director of Marketing, Keywest Technology

A digital signage expert weighs in on the debate over running a system on cloud-based or on-premise software.

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Digital signage is a game changer for advertisers

by David Little — Director of Marketing, Keywest Technology

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way…

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The endless possibilities of digital signage for restaurants

by David Little — Director of Marketing, Keywest Technology

Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…

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Manufacturing: The forgotten digital signage application

by David Little — Director of Marketing, Keywest Technology

Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.

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Why you should consider 'sticky' content for your digital signage

by David Little — Director of Marketing, Keywest Technology

When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…

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