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News & Media From Darrin Friskney

Tax reform helps save money on DOOH

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

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4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

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3 ways to predict screen reliability

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

When consumers purchase big ticket items such as cars, they typically do their research to find out how reliable they are. With LED screens, it can be a bit…

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Improved technology gives digital signage owners extra advertising power

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive…

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How to keep your digital signage from being shut down by the FCC

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…

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Promotion and performance: Stories from the digital billboard revolution

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…

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Digital advertising at the speed of technology

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…

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Using digital to its potential wins customers over and over again

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…

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Learn the basics of digital billboard rate setting

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…

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Quoting the matrix: A guide to understanding LED digital signage

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect.

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Passing the roadblocks in the LED sign permitting process

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to…

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Outdoor digital signage trends for 2015

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

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Watchfire Signs issues ALS challenge to the signage industry

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

The company is nominating SloanLED, The Jordan Company and others to take the ALS Ice Bucket Challenge and donate to the cause.

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Federal Highway Administration study confirms safety of digital billboards and signs

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

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Clock's ticking on tax benefits for digital billboard purchases

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.

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4 digital billboard trends for the first half of 2013

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite…

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Beer, donuts and digital billboard advertising

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…

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Digital outdoor 2013: Outsmarting your competition

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as…

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Boosting digital returns: What is the optimal number of advertiser slots?

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…

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Time is running out on tax laws that benefit digital billboard operators

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different.

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