Darrin Friskney
Darrin Friskney
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Tax reform helps save money on DOOH
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.
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4 digital advertising trends to watch
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…
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3 ways to predict screen reliability
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
When consumers purchase big ticket items such as cars, they typically do their research to find out how reliable they are. With LED screens, it can be a bit…
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Improved technology gives digital signage owners extra advertising power
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive…
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How to keep your digital signage from being shut down by the FCC
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…
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Promotion and performance: Stories from the digital billboard revolution
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…
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Digital advertising at the speed of technology
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…
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Using digital to its potential wins customers over and over again
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…
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Learn the basics of digital billboard rate setting
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…
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Quoting the matrix: A guide to understanding LED digital signage
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect.
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