Chris Coupland
Chris Coupland
Chris is responsible for all aspects of Basis DSP's ad exchange (SSP) integrations, including new partner onboarding, inventory supply path optimization, inventory quality, traffic allocation, partner relationships, and OpenRTB product requirements. He is a core member of the IAB working group that created the DOOH OpenRTB spec. Chris has over 25 years of experience with online marketing and ad tech, with the past eight at Basis Technologies.
Recent Contributions
DOOH meets DSP: The relationship we all need
by Chris Coupland — Platform Operations Director, Basis Technologies
In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of…
read nowSee More From Chris
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