News & Media From Bill Yackey
Buyer beware: Traits to look for in digital signage software
by Bill Yackey — Manager, West IP Communications
Digital signage software companies spend a lot of time working on detail-oriented features for their platforms. After all, in a space that has become saturated…
read nowWhat can digital signage take away from Forrester's 'New Campaign Management Mandate' study?
by Bill Yackey — Manager, West IP Communications
Email marketing company ExactTarget worked with Forrester Consulting to develop a new report called "The New Campaign Management Mandate" that examines the…
read nowAgencies still clinging to traditional media in lieu of digital growth (Part 1)
by Bill Yackey — Manager, West IP Communications
It is an interesting time for ad agencies – they are constantly being bombarded with new digital media strategies from all angles, laced with promises of…
read nowIs your digital signage network secure in the cloud?
by Bill Yackey — Manager, West IP Communications
The debate between SaaS (cloud-based) and on-premises digital signage software is a long and drawn out one. On one hand, cloud-based signage software and…
read nowIts not enough for digital signage to be passive anymore
by Bill Yackey — Manager, West IP Communications
In just its few short years as an industry, digital signage is beginning to reach a new paradigm. Several years ago, the idea of having a network of screens…
read nowThe evolution of 3D in DOOH: 3D Mapping
by Bill Yackey — Manager, West IP Communications
3D has been talked about heavily since last year’s CES when in-home 3D TVs made a splash and 3D movies started their resurgence in a form. In the digital…
read nowGoogle, Yahoo services mean theres no excuse for boring digital signage content
by Bill Yackey — Manager, West IP Communications
Looping content is dead – at least in the mind of Jason Cremins, the prolific CEO of Remote Media. For nearly the past year, he’s been trotting the globe and…
read nowDisplay technology trends and predictions for the commercial digital signage market
by Bill Yackey — Manager, West IP Communications
News in the commercial display market has traditionally gone to "he who can design the largest screen." But from a business perspective, there is a lot going…
read nowBeyond TCO: Digital signage
by Bill Yackey — Manager, West IP Communications
I was very happy to see that AMX released a digital signage TCO calculator, and even happier to see that it was a collaboration with industry guru Lyle Bunn…
read nowReflect Systems reflects on company history, predicts 2011
by Bill Yackey — Manager, West IP Communications
Reflect Systems, based out of Dallas, turned nine years old this year. And in this industry, that makes them one of the old guys. But moreover, Reflect has…
read nowDigital signage in the cloud
by Bill Yackey — Manager, West IP Communications
Digital signage users can empower their networks and save money by leveraging cloud computing.
read nowCETW/KioskCom: A first-timers guide
by Bill Yackey — Manager, West IP Communications
Bill Yackey gives his picks for must-see sessions for first-time visitors to the upcoming CETW show.
read nowVertical marketing: Critical for digital signage
by Bill Yackey — Manager, West IP Communications
Last year, as part of one of my last grad school classes I put together a comprehensive marketing plan for a regional digital signage integrator/reseller. My…
read nowDigital signage industry sees push for customer, vendor education
by Bill Yackey — Manager, West IP Communications
Digital signage industry experts, distributors and associations are ramping up education efforts.
read now2nd Digital Non-Con a meeting of the digital signage minds
by Bill Yackey — Manager, West IP Communications
Midwest digital signage experts will gather next week in Cincinnati to discuss all things digital.
read nowSubscribe
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