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Barry Pearman

Barry Pearman
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Recent Contributions


The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

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Foolproof tips and tricks for the LED sign permitting process

by Barry Pearman — VP, Clarus Communications

Are they really foolproof? I think so. They work because they are common sense. We work with companies every day dealing with the permitting process, and it…

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Observations from ISA 2013 International Sign Expo in Las Vegas

by Barry Pearman — VP, Clarus Communications

I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records…

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Digital signage for auto dealers: Image upgrade with clear results

by Barry Pearman — VP, Clarus Communications

The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image…

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Digital signage will make 2013 the year for small business growth

by Barry Pearman — VP, Clarus Communications

Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic…

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Digital signs: Tools for convenience store growth

by Barry Pearman — VP, Clarus Communications

The National Association of Convenience Stores show just wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their…

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Are digital signs eco-friendly?

by Barry Pearman — VP, Clarus Communications

We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet. Signs that consume…

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Digital signage + social media = big opportunities

by Barry Pearman — VP, Clarus Communications

In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the…

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The whiz of biz: Why EMCs are the best advertising choice for businesses

by Barry Pearman — VP, Clarus Communications

As we get further into the new year, companies are still looking at ways to increase sales and exposure. Many will turn to various new forms of advertising…

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New study points to need for LED signage

by Barry Pearman — VP, Clarus Communications

British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than…

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