SeeSaw inks backstage pass deal for digital signage content

August 21, 2011

Digital place-based media company SeeSaw Networks recently announced that it has signed a content agreement with Om Records, a San Francisco-based music and…

Make 'em laugh: SeeSaw Networks inks content deal with NYC comedy club

June 15, 2011

Digital place-based media company SeeSaw Networks announced that it has inked a content agreement with New York City's Gotham Comedy Club to develop and…

SeeSaw inks deal with Effect LA, DOOH network partner for The Coffee Bean & Tea Leaf

May 25, 2011

Digital place-based media company SeeSaw Networks today announced that it has inked a deal with Effect LA, a new network of digital place-based video screens.

Commentary: What can DOOH learn from Google?

RVue's Jason Kates was a panelist at MediaPost's recent DOOH Forum, and talks here about the discussion.

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

SeeSaw Networks introduces solution targeting moms and families

August 30, 2010

Digital place-based media company SeeSaw Networks today introduced an end-to-end solution that it says provides marketers the most effective way to reach and…

DSA elects new officers

February 23, 2010

LAS VEGAS - The Digital Signage Association (DSA) has announced the results of its annual election of officers, held in Las Vegas yesterday at their advisory…

Three things that will change DOOH ad pricing

by Bill Yackey

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

DOOH campaign raises Delta Airlines' brand awareness 28%

by Bill Yackey

Edison Research verifies the results of Delta's New York City-based ad campaign using SeeSaw Networks' aggregation services.  

Ad Council, MediaTile's PSACASTING.ORG gains support from digital signage community

August 23, 2009

MediaTile announced late last week that it is has gained support for its public service announcement network service, PSACASTNG.ORG, from companies such as…

Reaching the back to school market with DOOH advertising

Outlined are five steps to making the most out of digital ad campaigns in the months of August and September.  

The digital signage industry: Scattering our way?

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The industry has been showing some serious signs of maturity lately, but one piece of the puzzle is missing.  

Four ways to get your ad on digital out-of-home screens

DOOH ad space aggregators work to bring together agencies, advertisers and networks through media campaign planning tools.  

SeeSaw expands into more stadiums, arenas

April 5, 2009

SAN FRANCISCO — SeeSaw Networks, a media company that offers digital video advertising, has announced the joining of Sports Media Inc. to its national network…

Building cost-effective, impactful integrated digital marketing campaigns

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SeeSaw Networks' CEO discusses how to use place-based digital video advertising to improve message effectiveness.  

CBS Outernet, Digital Hive standardize on SeeSawAds.com

February 26, 2009

SAN FRANCISCO — SeeSaw Networks today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, a…

SeeSaw announces new open architecture for media buying platform

February 24, 2009

SAN FRANCISCO — SeeSaw Networks has announced that media agencies and digital video advertising networks can now customize and brand SeeSaw's Software as a…

SeeSawAds.com gets upgrade

December 18, 2008

SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, has announced a technology upgrade to its…

Virgin Mega TV joins SeeSaw

December 15, 2008

SAN FRANCISCO — SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store's "Virgin Mega TV" channel, a network of…