Why you should consider 'sticky' content for your digital signage

by David Little — Director of Marketing, Keywest Technology

When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…

Keywest Technology Releases New White Paper Emphasizing Interactive Future

The white paper explores why customer engagement amplifies marketing impact. It further explains how the marriage of interactive technology with digital…

Keywest Tech bringing digital concierge to DSE14

January 29, 2014

Keywest Technology announced that its new digital signage concierge hospitality application has been chosen by Philips MMD to demonstrate its integrated…

Digital signage, trending beyond fad

by David Little — Director of Marketing, Keywest Technology

Disruptive technologies can greatly change society. For example, in 2007, Apple released the iPhone that had a massive impact on how and why people use phones.

Give your advertising the touch of success

by David Little — Director of Marketing, Keywest Technology

While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.

Keywest Technology intros digital concierge for hospitality industry

October 25, 2013

Digital signage provider Keywest Technology has introduced a new "digital concierge" for the hospitality industry.

Why digital signage content is king, Part 3

by David Little — Director of Marketing, Keywest Technology

"Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to…

Keywest Technology launches Breeze SaaS digital signage solution

September 24, 2013

After four years of development and beta testing, Keywest Technology has officially launched Breeze Digital Signage, a hybrid cloud solution that the company…

Why digital signage content is king, Part 2

by David Little — Director of Marketing, Keywest Technology

Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the…

Keywest Technology Releases New Case Study Highlighting the Successful Formula of a Digital Sign Network

Keywest Technology announces a new case study that highlights the journey of a fledgling digital signage advertising network, which reveals hard work must be…

Keywest Tech to sit in at 'Ask the Experts' stand at Euro Sign Expo

June 21, 2013

Digital signage solution provider Keywest Technology announced today that its director of marketing, David Little, has been invited to participate as an…

Keywest drops 'hands-free' digital signage

March 20, 2013

Keywest Technology has announced the launch of its latest digital signage technology, SignWave, designed to automatically extract and display room event and…

Digital signage evolution leads Keywest Tech to overhaul customer support

January 16, 2013

Keywest Technology announced today a major overhaul of its TotalCARE digital signage support system. The company said the change is a response to not only how…

Financial institutions banking on digital signage

Personal banking habits have changed; in-branch digital signage could be key to maintaining relationships with customers.

2013 in view: Looking ahead at the digital signage year to come

by Christopher Hall

Digital signage experts take a look ahead at the trends that will shape the industry in the year to come.

2012 in review: That was the digital signage year that was

Digital signage experts take a look back at the year's top stories and trends.

Keywest Technology powering sports-bar DOOH franchise

December 4, 2012

Keywest Technology's MediaZone Pro is powering ad playback for a growing sports bar-based digital signage advertising franchise, according to a company…

Keywest Tech updates MediaZone Pro digital signage software

July 12, 2012

Keywest Technology has announced the latest release of its MediaZone Pro software, version 2.0.0.20, which offers registered owners of the digital signage…

Keywest Tech powers interactive wayfinding digital signage in Kansas

May 15, 2012

Keywest Technology recently announced that realty trust company CB Richard Ellis is employing its digital signage players, interactive digital signage software…

Tech Data continues DS expansion, adds Keywest Tech

February 29, 2012

Tech Data Corp. today announced the continued expansion of its digital signage specialized business unit (SBU) via an exclusive agreement with Keywest…