Harris Poll News & Media

Social media fuels OOH visibility according to OAAA, Harris Poll

October 6, 2022

TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…

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Poll finds OOH on rise as travel rises, OAAA reports

September 30, 2022

The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…

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Harris, OAAA poll: Younger audiences embrace OOH ads

November 22, 2021

Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…

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