OOH advertisers must shed myths and embrace fundamentals, says CEO

by Daniel Brown — Editor, Networld Media Group

Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.

Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

AdQuick.com, Clear Channel Outdoor join forces to expand print, digital offerings

July 20, 2022

AdQuick.com, an out-of-home advertising platform, has formed a partnership with Clear Channel Outdoor, an OOH advertising company, to provide AdQuick customers…

AdQuick releases cloud program to measure OOH campaign effectiveness

June 27, 2022

AdQuick.com, an out-of-home advertising platform, has released its latest service, AdQuick Analytics Cloud, an "analytics as a service" for OOH marketers…

8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

AdQuick.com introduces OOH media planning toolkit

November 18, 2021

AdQuick.com, an OOH advertising marketplace, has released an OOH media planning tool to help marketers execute their promotional campaigns, according to a…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…

AdQuick.com, VIOOH team up for DOOH campaigns

September 29, 2021

AdQuick.com, an OOH advertising marketplace, has formed a strategic partnership with VIOOH, a DOOH marketplace to expand reach in the digital billboard and…