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Video wall color calibration keeps your colors straight

The unified color characteristics across multiple digital signage displays, a display-array or a video wall can represent a major issue that could seriously affect the customer viewing experience. Color calibration keeps the colors straight across all displays.

March 24, 2015 by Glen Young — Sr. Product Marketing Manager, MMD

As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. The unified color characteristics across multiple displays, display-array or video wall always represent the major issue I am concerned about.

Average consumers might not be overly worried when color is off a bit on their consumer TV. However, that same consumer might get upset in front of a display-array or video wall with the same hodgepodge of colors. The adverse performance effects of poor colors on a digital signage display-array are worse than not having the display at all.

The point being that the viewer needs information right then and there, and those off colors aren't helping, but are greatly affecting buying decisions. Those bad colors are only aggravating his or her intent to capture the information they need.

The bottom line is that commercial video walls or digital signage must have the right colors all the time.

Therefore, color calibration is key when selecting LCD displays for display-array and video wall applications. Therefore, a handy tool to easily calibrate color is of utmost importance. Business owners can use the tool to help correct and maintain the right colors and color uniformity across all displays.

It's not only got to be the right tool, but an easy one to use without the bits and bytes associated with a technical gizmo. Something that only takes one click of the mouse, and all the displays in a video wall are automatically color calibrated is the ideal one for ordinary business owners.

The ideal calibration tool should be easy to operate and simple to process. For instance, during this process, all parameters of each display are saved for future reference as part of the calibration process.

The owner selects a single display to act as a central point.  Remaining displays in that video wall are then matched up with the central point display.  Once the mouse is clicked, color calibration is performed for the complete video array or video wall.

In addition to pricing, quality, reliability, and post-sale service, selecting the right display that comes with the ideal color calibration tool is a key part of doing one's major pre-purchasing homework.

About Glen Young

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