Top 3 reasons your school needs digital signage now

| by Laurie Marshall
Top 3 reasons your school needs digital signage now

It will come as no surprise to hear that young people in the demographic group called "millenials" (generally defined as individuals born after 1980) are consuming the majority of their news and entertainment information via some kind of digital screen. In fact, according to a study done by Deloitte, even the old standby, the television, is becoming a "secondary source", pushed aside by handheld phone or tablet devices.

It makes sense, then, that any business or organization that is targeting their information at this group should utilize delivery systems they are more likely to notice and trust.

Digital signage in education is spreading quickly; it's visually interesting and an efficient way of communicating campus activities and important information. In fact, 97 percent of students prefer to receive information via digital channels.

For educational institutions, there are numerous ways digital signage panels can be utilized to reach the desired audience, but here are three of the best reasons for campuses to consider the use of digital signage to reach their students effectively and efficiently: reduce clutter and confusion, emergency alerts and a captive audience. Why? Digital signage screens free up space; they display vital emergency information immediately; and they capture the viewer's attention.

Reduce clutter and confusion

Do you remember the giant bulletin boards that took up large swaths of wall space and always got cluttered with outdated information or unapproved posts? Digital signage can free up that space, make approval for posts mandatory and impossible to get around, and put the maintenance in the hands of one or two staff members rather than multiple users.

Emergency alerts

More and more college campuses are utilizing students' cellphones to push out emergency information in real-time through text or email messages. Complementing those one-to-one student communications, a digital signage system used throughout a school campus is an efficient and immediate way to alert students and staff who may not have access via their phone to any weather or security-related emergencies. Standard messages can be kept on file to be uploaded when needed, or new messages can be created on the fly to address any unexpected situations that arise.

Captive audience

No matter what kind of campus you visit, there are always locations where students are captive audiences as they stand in line. In the library, at the registrar's office or in the cafeteria, a dynamic digital signage system will catch their attention more effectively than a flyer posted on a wall. Weather reports, tuition payment deadlines, weekly specials in the bookstore … there is no limit to the kinds of information you can share. And, since you are sharing more than one message on each panel — the return on investment is easy to see in reduced usage of paper and ink, not to mention a better informed student body.

Topics: Education / Schools

Laurie Marshall
Laurie Marshall is a freelance writer, blogger and content creator living in Northwest Arkansas. She writes weekly blog posts for Aurora Digital Signage, drawing on her professional experience as a marketing professional and amateur interest in graphic design. Portfolio: Contact: wwwView Laurie Marshall's profile on LinkedIn

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