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Digital signage takes/makes center stage at FIFA World Cup

Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.

June 13, 2014 by Christopher Hall — w, t

Yesterday marked the opening of one of the biggest, if not the biggest, sporting events on the planet, and digital signage was there in an un-missable way.

The 2014 FIFA World Cup kicked off with a giant LED digital signage globe that flashed welcoming greetings in the languages of the 32 participating countries before opening like a flower and transforming into a stage on which performers Jennifer Lopez, Pitbull and Cláudia Leitte sang this World Cup's anthem, "We Are One (Ole Ola)."

WELCOME in Persian at #WorldCup #IRN pic.twitter.com/7DFOny4yiX

— Negar Mortazavi نگار (@NegarMortazavi) June 12, 2014

Clearly, some watchers didn't know quite what to make of the globe ...

The #openingceremony has begun. Dancing trees, raindrops, waterlilies and erm, a crystal ball? #WorldCup pic.twitter.com/0KC7niyNCC

— The Drum (@TheDrum) June 12, 2014

Spaceballs, the Brazilian remake. pic.twitter.com/ku98m9mFag

— Cork Gaines (@CorkGaines) June 12, 2014

... but it was certainly part of the spectacle.

Photos from the #WorldCup opening ceremony in São Paulo, Brazil: http://t.co/SFBuUvUF2b (Getty) pic.twitter.com/oxxymoLVxW

— Wall Street Journal (@WSJ) June 12, 2014

So now most of the world has seen just one more of the innumerable ways digital signage can be used creatively. The next time someone ask you, "What's digital signage?" you can point them to this.

Cover image from Twitter.

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