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4 ways digital signage makes the public sector run better
Public sector entities are increasingly turning to digital signage as they discover the many ways it can help these organizations operate and use tax dollars more efficiently.
June 23, 2016
It wasn't that long ago that digital signage was considered expensive and out of reach for most organizations. However, as the technology has matured and costs have come down it has become practical and useful for all organizations, including for public sector such as cities, towns, state and federal governments, and schools.
Public sector entities are increasingly turning to digital signage as they discover the many ways it can help these organizations operate and use tax dollars more efficiently. In fact, the public sector may prove to be one business type that benefits disproportionately from digital signage. Here are four ways digital signage can make the public sector run better.
1. Improve internal communications
In the public sector, as in manufacturing and other industries, digital signage doesn't necessarily have to be public-facing to be a good investment. Sometimes organizations need to get information out to staff members quickly, and strategically placed digital signs in the workplace can accomplish this better than an email, social media post or PA system. Employee-facing digital signage in the workplace can be used for a variety of purposes, including posting metrics, sharing reminders and updates, providing scheduling information and wayfinding.
2. Assist the public with common needs
Public sector entities and administrative processes go together naturally. You can free up staff for more valuable activities by using digital signage to assist citizens with common tasks, like signing in at the Department of Motor Vehicles for their driving test, or directing them where to go to pay property taxes, get a marriage license or register to vote. This can save a public sector organization significant money long-term by allowing staff members to put their time to its most productive use.
3. Share emergency information quickly
Suppose visitors or employees in a particular building are in the path of severe weather. Historically the only way to trigger a widespread notification was an audio alarm such as a siren or an urgent email. Now, however, warnings or evacuation instructions can be transmitted instantly via digital signs, reaching more people and spreading the word rapidly. Digital signage enables organizations to not only notify people of the emergency situation but provide evacuation details such as what route to take or other critical information. When you broadcast emergency information on digital signs, you can be confident more people will see the information right away so they can act quickly.
4. Ensure everyone gets the message
You can and should announce events like training sessions or fire drills over secure email or secure social media channels, but you can't expect everyone to get the word that way. Old-fashioned paper memos also don't reach everyone the way they're supposed to. Adding announcements on digital signage helps to fill in the gaps. Staff members don't have to check their email or desk inbox to be informed of important events because they can see this information on digital signs in multiple places, like in the building lobby or on the way to the vending machines.
With advancements in technology and digital signage not only provides high quality visuals, it is more affordable than it has ever been. Today's digital signage platforms offer businesses and public sector organizations flexibility, speed and clarity in delivering important information — whether to members of the public who seek services or to employees who must be kept apprised of organizational information. With well-planned and executed digital signage, public sector organizations can improve communications in an engaging manner while at the same time saving on labor and making the best possible use of tax dollars.
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Omnivex
Omnivex digital signage software enables organizations to collect, present, and share information in real-time, on any screen.
