DOOH Advertising

AI comes to DOOH campaigns

AI is transforming DOOH campaign planning.

Photo: Adobe Stock

October 3, 2025 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

AI is most commonly viewed as a content machine: a way to push out images, video or text, especially for displays. However, AI can do more than just generate content, it can also help plan out an entire DOOH campaign.

For example, Adomni recently introduced its Jeen AI platform, which is designed to automate much of the process of running a DOOH campaign, from finding the right screens, setting up strategies, adjusting the campaign in real-time and more.

To learn more about this platform, Digital Signage Today reached out to Jonathan Gudai, CEO of Adomni in an email interview.

Q: What are the primary features of the Jeen AI tool?

Gudai: As an intelligent co-pilot for advertisers, Jeen AI is designed to make campaign planning 10X easier and more effective. It transforms the entire workflow with several key capabilities:

Instant inventory discovery: Jeen AI can immediately search and explore AdOmni's vast inventory of over 1 million digital screens. This includes searching by location, venue type and even points of interest to find the perfect placements.
Automated strategy and planning: Users can share their brand goals, budget and target audience, and Jeen AI will recommend the best locations, audience segments and screen types for maximum impact. It converts your inputs into a launch-ready, optimized campaign plan in minutes.
Interactive refinement: The initial plan is just the start. Jeen AI facilitates an interactive, conversational process where users can make on-the-fly adjustments to things like budget allocation, scheduling and dayparting, then see the impact instantly.
Seamless self-serve activation: We've removed the friction from buying DOOH. Jeen AI is integrated into a true self-serve platform where anyone can plan a campaign and pay with a credit card, making the entire process accessible to millions of businesses for the first time.

Q: What sort of content does Jeen AI provide?

Gudai: Jeen AI provides actionable intelligence, not just generic text. The outputs are specifically designed to move a marketer from idea to activation seamlessly:

Structured campaign strategies: A brand marketer instantly receives detailed media plans tailored to their specific goals, including shortlists of recommended venues, points of interest and suggested audience segments to target.
Exportable campaign plans: The platform generates a complete plan with budgets, timelines and targeting details that a marketer or agency planner can immediately share, refine and export for client approval or even proceed to instantly launch.
Inspiration and rationale: To help build the marketing business case, Jeen AI provides valuable context, such as real-world case studies from past campaigns, relevant market trends and compelling reasons why DOOH is a powerful channel for a specific brand or industry.

Q: What about campaign planning?

Gudai: The process is designed for speed and intelligence.

It begins with a simple, conversational prompt where you input your brand, goals, dates and budget. Jeen AI instantly proposes a data-driven plan.

From there, you can iterate in seconds — testing different markets, venue combinations and audience layers to find the optimal mix.

Our true self-serve workflow opens this capability to the public, allowing anyone to go from plan to purchase with a credit card checkout. We also offer the ability to scale into managed services for more complex needs.

The impact is significant.

In our beta program, an agency partner, Paola Milano from KORTX, reported that a campaign plan that used to take a full day to build can now be created in as little as 20 minutes. This allows her team to test multiple strategic variations before presenting the best options to their clients.

Q: Does Jeen AI allow user customization?

Gudai: Absolutely. Jeen AI is a collaborative tool, not a black box. The user always remains in control at every step.

It's designed to enhance a marketer's expertise, not replace it. Users can:

Define precise geotargets, including custom geofences around specific points of interest like a stadium or a retail chain.
Mix and match venue types, compare CPMs and impression counts and allocate budgets.
Set specific campaign schedules, including dayparting, to maximize ad exposure during peak hours. All recommendations are fully editable before launch, ensuring the final plan perfectly aligns with the user's vision.

Q: How does Jeen AI avoid the common AI issue of feeling generic or fake?

Gudai: This is our key differentiator. Jeen AI's responses are grounded in reality because its knowledge base is built on a decade of real-world programmatic advertising expertise from AdOmni.

It's trained on anonymized data and insights from over 60,000 programmatic campaigns across dozens of major brand industries.

Technically, it uses a custom knowledge base and back-end API to ensure its outputs are grounded in our platform's actual data on inventory, pricing and historical campaign performance, rather than just generating abstract text.

Crucially, the assistant operates within the buying workflow. Its suggestions map directly to bookable screens and available audience segments, which makes every answer specific, verifiable and actionable.

Q: What sort of displays does it integrate with?

Gudai: Jeen AI is integrated with the Adomni Ads Platform's entire global DOOH inventory. This includes over 1 million connected digital screens across every major venue category: from large-format billboards and street furniture to place-based screens in transit hubs, gyms, grocery stores, bars and medical offices.

Q: What makes it innovative?

Gudai: Jeen AI extends the promise of programmatic advertising into the physical world, making DOOH as fast and frictionless as launching a social ad.

As digital and real-world media continue to converge, the OOH industry's next leap is seamless integration and accessibility. Jeen AI isn't just a better self-serve platform, it's a bridge for marketers fluent in digital ad buying, giving them the tools to effortlessly fold DOOH into their omnichannel strategies.

By simplifying the front end, we're making DOOH an essential, scalable part of every marketer's playbook and the broader digital ecosystem.

About Bradley Cooper

Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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