DOOH expert cites neuroscience: 'Make it memorable'

by Daniel Brown — Editor, Networld Media Group

Kevin Bartanian, founder and CEO at KEVANI, shared insights on KEVANI's recent neuroscience study on cognitive load in DOOH. In a Q and A, Bartanian explains…

'Taxis are back' with underleveraged DOOH potential

by Daniel Brown — Editor, Networld Media Group

As consumers physically return to the marketplace, DOOH in taxis is an untapped goldmine, according to our exclusive interview with Jason Gross, VP of Mobile…

Retail to entertainment: Holograms will shape future of daily life

by Daniel Brown — Editor, Networld Media Group

In part two of our interview, David Nussbaum discusses the future of holograms, which are already being deployed in medical and journalism contexts. From…

Howie Mandel, David Nussbaum on mission to bring holograms to everyone

by Daniel Brown — Editor, Networld Media Group

David Nussbaum founded Proto to bring holographic communication to the world. Now poised to revolutionize digital communication, digital marketing and more…

People over shiny things: Successful DOOH must be intentional, customer-focused

by Daniel Brown — Editor, Networld Media Group

Scott Schoeneberger shares keys to success in a rapidly changing DOOH environment. Top advice includes: being intentional is the only way to optimize ROI…

Building the digital future with nostalgia, power of story

by Daniel Brown — Editor, Networld Media Group

In the fast-paced world of digital signage and technology, it seems a little paradoxical to talk about nostalgia and the power of story, but one Belgian firm…

Cybersecurity expert: ‘Do the security basics, and do them well’

by Daniel Brown — Editor, Networld Media Group

A.J. Grotto, cybersecurity expert and former cybersecurity chief to two presidents, delves into new federal regulations, how businesses and consumers should…

The future of NextGen TV and interactive broadcasting

by Daniel Brown — Editor, Networld Media Group

In the second installment of our interview with industry leader Anne Schelle of Pearl TV, we discuss the future of NextGen TV in various sectors, its growth…

NextGen TV the future of broadcasting, says expert

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today sat down for a chat with Anne Schelle, managing director of Pearl TV, a collaborative organization formed between local stations and…

OOH advertisers must shed myths and embrace fundamentals, says CEO

by Daniel Brown — Editor, Networld Media Group

Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.

Transforming digital signage is all about removing the 'dumb'

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today talks to Luke Hubbard, CTO at Screencloud, about the future of digital signage, advertising and content management.

Digital signage transforms healthcare lobbies

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Typically, healthcare facilities are not known for being particularly enthralling places. In fact, they are often quite stressful and don't clearly communicate…

Large dvLED display showcases construction company's inventiveness

by Kevin Damask — Editor, Digital Signage Today

Heijmans, a Netherlands-based construction firm, was looking for a unique way to feature its innovative, environmentally-conscious designs and share valuable…

Restaurants shouldn't be afraid to use data to improve business

by Kevin Damask — Editor, Digital Signage Today

In 2019, restaurateur Dan Burkhard co-created Menu, a digital platform to help restaurants increase sales. In this interview with Digital Signage Today…

What does the future hold for digital displays in restaurants?

by Kevin Damask — Editor, Digital Signage Today

With customers getting comfortable with interactive technology, there's a bright future for digital displays. Restaurants, however, will need to adapt to the…

Testing new technology? Run, don’t walk

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Service businesses are relying on machine learning, unattended order stations and social media outreach, with additional solutions on the way.

Growing fast casual brand sees big gains with digital transition

by Kevin Damask — Editor, Digital Signage Today

I Heart Mac & Cheese, a growing fast casual concept, was looking for a way to streamline communication and make menu choices easier for customers across its 2…

Digitally-native brands thriving through OOH promotion

by Kevin Damask — Editor, Digital Signage Today

Without physical locations, digitally-native brands are turning to OOH advertising to stay on top of their games. In an email interview with Digital Signage…

Nominations open for 2022 Self-Service Innovation Awards

The awards are an important part of the Self-Service Innovation Summit, which runs from Dec. 14-16 at The Diplomat Beach Resort in Hollywood, Florida.

SaaS could boost business, but will it come with regulations?

by Kevin Damask — Editor, Digital Signage Today

In a recent email interview with Digital Signage Today, Paul Quigley, founder of the software as a service real-time media platform Newswhip, discussed how…