Features
Eye tracking tech delivers DOOH ads, prizes
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…
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How to deliver effective dynamic DOOH campaigns
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…
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AR, AI claim top read spots for March
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The top five stories for March covered topics related to personalized experiences, virtual reality, AI and other trends in the digital signage market. The most…
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Target marketer, digital signage leaders discuss how to use big data without creeping out the customer
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How do you deliver dynamic digital signage based on Big Data without creeping out customers? Target, Lamar and other companies discussed how to use Big Data to…
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JCDecaux, Pandora deliver DOOH dating tips
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…
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The key to customer experience is removing 'cones'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Every business that is using technology to serve its customers, whether it is a kiosk, mobile phone or digital signage, is involved in the "everywhere…
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Technology will transform every aspect of QSR
by S.A. Whitehead — Food Editor, Net World Media Group
QSR brands are realizing the increasing need for collaborative efforts around restaurant technology such as social media ordering, pay-at-the-table, augmented…
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What is digital transformation?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital transformation is an often misunderstood topic. It's not about the tech; it's about the people.
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Restaurant leaders address how technology boosts the guest experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Restaurants are increasingly adopting various technologies, ranging from mobile ordering and menu boards to voice-over-IP phone systems. Panelists at the…
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How restaurants can utilize Big Data
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
"Big Data is like a mystery novel," Brian Lee, data analytics practice director, Wavicle Data Solutions, said during a session at the Restaurant Franchising …
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Why the time is now for restaurants to embrace AI, VR
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Panelists at the Restaurant Franchising & Innovation Summit argued that for restaurants, whether big or small, the time to adopt innovative tech like AR, VR…
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Talking with Elo: Trends coming in touchscreen tech
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As touchscreen technology becomes more ubiquitous in the digital signage space, we are seeing several trends emerge, both on the technology side and the…
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How restaurants can make digital pay off
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
If your restaurant is struggling to get digital marketing set up, you aren't alone. Panelists at the Restaurant Franchising & Innovation Summit shared key…
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How 1 jewelry store transformed customer experience with AR digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Typically speaking, jewelry stores need to have a good hands-in experience to stand out among the crowd. One diamond chain, however, discovered a different way…
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How digital signage software can deliver personalized experiences
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The modern customer can pull up information instantly on their phones, and retailers and other businesses have struggled to compete for customer's attention.
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Digital signage trends claim top spots in February 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart…
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NCR aims to boost growth in 2019
by Suzanne Cluckey — Owner, Suzanne Cluckey Communications
Mike Hayford, CEO of the major ATM, digital signage provider NCR aims to boost growth. The real question is: can he do it?
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McDonald's delivers digital signage orchestra
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The average customer would not typically associate classical music orchestras with McDonald's, until now.
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3 reasons to attend the Restaurant Franchising and Innovation Summit
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The Restaurant Franchising and Innovation Summit is taking place March 11 to 13 at the Omni Hotel in Louisville, Kentucky. If you run a restaurant, are using…
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Digital signage hardware trends to watch in 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It is easy to get lost in all the hype surrounding brighter displays and 8K resolutions, but the real innovation in the space is a focus on innovative…
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