Features
IKEA measures DOOH effectiveness with Russ Outdoor
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…
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Digital signage lights up with cannabis
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As the cannabis industry grows, retail dispensaries will be forced to keep up with a very large customer base, and they will need strong technology to keep…
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3 lessons on better utilizing digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Luckily, multiple stories on…
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How is the China trade war impacting digital signage?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The ongoing trade war between the U.S. and China is also impacting the digital signage industry.
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Taco Bell's kiosk help boost menus
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The fast food giant has found that its self-service kiosks have helped guests appreciate the menu in a brand new way.
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Warsaw Airport delivers AR relaxation zone
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
In order to help relieve the stress of the airport grind, Towarowa Towers, a luxury apartment provider based in Poland, partnered with outdoor advertiser…
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Under Armour delivers DOOH campaign on First Day Free Rides
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…
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Keeping your displays dry during hurricane season
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…
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Touchscreen sanitation is a top concern for customers
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Customers are becoming increasingly concerned with the cleanliness or lack thereof of touchscreens. Manufacturers need to find a way to alleviate those fears.
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Burger King, Samsung deliver top digital signage lessons
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
With a tool as diverse as digital signage, we can always learn something new. Recently on Digital Signage Today, we learned how to make digital signage simple…
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AI, personalization to drive digital signage future trends
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As digital signage continually becomes more responsive and dynamic, it will become even more important to stay up-to-date on these trends to avoid falling…
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Digital signage drives retail sales
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential…
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Popbar serves up digital signage with gelato
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
QSR Popbar has been delivering gelato on a stick since 2009 and it is now using digital signage to further boost the customer experience with traditional and…
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Infiniti delivers dynamic DOOH campaign to target car brands
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
DOOH companies are constantly competing to get the attention of distracted commuters. One way some companies are getting a leg up on the competition is by…
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Circle K, Target, lemonade claim most read spots for July 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As the summer heat intensifies, Digital Signage Today readers cooled off with stories on DOOH fighting for the right to run lemonade stands and Circle K…
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Samsung delivers OOH cell phone charging
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Samsung helped commuters keep their cell phones charged with a DOOH charging station to advertise its Wireless PowerShare feature of its Galaxy S10+ smartphone.
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The Fitting Room creates a 'phygital' experience
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The Fitting Room is combining digital elements such as interactive touchscreens with personal customer assistance to create a better 'phygital' environment.
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Which Wich franchisee upgrades with digital signage, kiosks
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One Which Wich franchisee is breaking with the formula by deploying digital signage, kiosks and facial recognition technology.
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DOOH fights to make lemonade stands legal
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
In 35 states, lemonade stands are technically illegal. Lemonade manufacturer Country Time aimed to change that with a programmatic DOOH campaign.
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Circle K takes aim at better customer experience with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As technologies such as electric cars push customers to spend more time at gas stations, Circle K is preparing for this change by using digital signage to keep…
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