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5 for 5: March's maddest digital signage headlines

It's time for a look back at the most-read articles on Digital Signage Today in March, recapping the biggest news headlines of the month.

April 7, 2015 by Christopher Hall — w, t

The Digital Signage Expo has come and gone for 2015, and so March's madness is still cooling down — and many of us are still catching up from the frenetic activity before, during and after North American digital signage's big show.

Not surprisingly, this month's top five most-read articles and blog posts have a distinctly DSE-heavy flavor, but there were a couple of outliers in March's most popular digital signage headlines. In fact, as we count down the top five for the month in reverse order, we start off with two such pieces:

5. "Zoos putting digital signage on display"

Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters, as well as a better way to actively engage visitors and drive revenues.

From the "best" zoo in the world to one of its oldest, digital signage has a history of enhancing the visitor experience at zoological gardens around the world.

The Henry Doorly Zoo and Aquarium — rated by TripAdvisor last year as the top zoo in the world — in Omaha, Nebraska, has deployed digital signage in several areas of the zoo, most notably a huge LED sign welcoming visitors to the zoo at the entrance. And the Bristol Zoo Gardens in Bristol, U.K. — founded in 1836 and among the oldest zoos in the world — deployed digital signage to engage visitors and deliver dynamic messages about wildlife and conservation.

And those are just two of many examples.

The Toronto Zoo and the Columbus (Ohio) Zoo and Aquarium recently joined their ranks in making the switch from static to digital or upgrading the digital already in place.

Click here to read about the Toronto and Columbus zoos' digital signage projects…

4. "What to look for in a digital signage CMS"

There are no easy answers when choosing the right content management system for your digital signage deployment, but there are lot and lots of questions.

When there are literally hundreds of options, picking just one can be a nightmare. There are several hundred digital signage software providers, and their solutions cover a full spectrum of capabilities — and prices. How is an end-user to choose?

Steve Rosenheim, the business development manager for content creation services for technology and pro AV distributor Almo Professional A/V, has a three-page questionnaire he asks his clients to help him figure out what they're trying to do with their digital signage project. From that he determines what they'll need to make it happen, from displays to media players to content management systems.

So it's essentially a game of 20 questions to figure out which CMS to use.

"Here's 20 questions I ask people, and we're just scratching the surface with that," he said in a recent interview. "There's just so much to know."

Click here to read more about picking the right digital signage CMS…

3. "Digital signage goes to the big show: Day one"

Take a look back at some of the highlights from the first day of this year's Digital Signage Expo in Las Vegas.

Digital signage takes center stage in Sin City this week, with the annual Digital Signage Expo trade show kicking off in Las Vegas.

After a full day of preshow activities on Tuesday, this year's DSE kicked off its two-day run in earnest yesterday as it usually does, in a blur of activity.

Trying to see and experience everything on tap in two days is Sisyphean, but each year we keep rolling that rock back up the hill one more time — and then scramble to get out of the way as it rolls right back down for us to try again on day two.

Click here to read the highlights from day one at DSE…

2. "7 keys to the future of interactive content"

Digital signage firm's chief strategy officer looks at the future of interactive content and how it's being changed by everything from predictive modeling to Big Data to wearable smart tech.

How does today turn into tomorrow? And how does today's technology shape the future to come?

It's those kinds of educational, quasi-predictive discussions that provide a significant part of the allure for shows such as the annual Digital Signage Expo. Jessie Kim, the chief strategy officer for digital signage provider Enplug, delivered an engrossing talk, "The Future of Interactive Content," on the show floor at this year's DSE that looked at just those kinds of questions.

It was a quick-hitting presentation; it almost had to be to cover so much ground in a relatively short period of time — click here for the highlights and seven key points…

1. "Check out the 9 coolest things we saw at the Digital Signage Expo"

Not based on anything other than purely subjective opinions of something's "coolness," here are the best things we saw at this year's show.

There's always just too much to see.

The Digital Signage Expo always has so much cool digital signage stuff (yes, that's a technical term) jammed into the show floor that it's a race to see it all and hear about it all.

So we probably missed something, or left something out. Don't take it personally. These are just the things that stood out to us as cool or interesting uses of digital signage tech; some of them are new, some are not so new, but they were all eye-catching and attention-grabbing displays of the medium.

Click here to see those nine coolest things, from OLED displays to emoji faces…

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