Give Gen DIY a DIY customer experience

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Generations Y and Z aren't interested in a rigid, produced brand experiences. They're 'the DIY generation,' and they want to do it themselves. So let them, and let digital signage and interactive technologies help.

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AV is now a strategic tool for business ops

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

Digital signage for wayfinding on the rise

A recent study found that "nearly one in five of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen." It's no surprise then, that many have taken this effective advertising medium and utilized it in an alternative way to provide a new service, wayfinding or directional signage.

The DST Top 5: June's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in June, recapping the biggest news headlines of the month.

Is California taking aim at digital signage power consumption?

The California Energy Commission's latest foray into proposed regulations to reduce power consumption of consumer electronics devices is targeting computers (both desktop and laptop/notebooks) as well as monitors and signage displays.

Passing the roadblocks in the LED sign permitting process

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

10 key stats accelerating digital signage adoption

Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.

FDA pushes back menu labeling mandate one year

The rumblings have been circulating since early May, but now it's official: The menu labeling mandate is now set to begin Dec. 1, 2016, one year after the previous 2015 deadline.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Digital signage leading the way for retail IoT

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

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NEWS


Nielsen study highlights efficacy of digital billboards

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

Elo, Grassfish partner for interactive digital signage tech

Touch technology supplier Elo Touch Solutions and European digital signage software provider Grassfish are partnering to serve what the companies are calling "the paradigm shift in the demand for interactive digital signage in key sectors such as retail, corporate, banking, hospitality, government and transport."

DSrupted 2015 conference to focus on real-time data as digital signage content

The use of real-time data to inform, trigger, shape and be the content is the primary theme for the second annual DSrupted conference on disruptive technologies in digital signage and advertising, set for Sept. 16 in Toronto, according to an announcement from event organizers.

Titan CEO joining DPAA board

The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of directors.

See-through solar cells could power your digital signage

Ubiquitous Energy Inc., a provider of transparent photovoltaics, debuted its ClearView Power technology this week at Display Week 2015, the Society for Information Display's international symposium and exhibition, at the San Jose Convention Center, the company said.

Study: Digital signage gaining traction as focus moves from advertising to proximity-based marketing

Business models that offer branding, entertainment and information, along with advertising, will spur revenues, finds research firm Frost & Sullivan.

Report: Digital signage market to close in on $24 billion by 2020

​According to a new research report "Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), by Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020," the total digital signage market should reach $23.76 billion by 2020.

IntuiLab, Quividi partner to bring adaptive content and analytics to interactive digital signage

IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically reacts to demographic and engagement statistics, on-screen selections and location-based information from users.

Digital Signage Today launches software comparison guide survey

Last year's 53-page guide detailed the capabilities of 171 digital signage software products — breaking them down by dozens of critical attributes and capabilities.

DSE producer announces education communications expo

Exponation LLC, which puts on the annual Digital Signage Expo, will be producing the inaugural EduComm Expo, an educational conference and trade show focused on the needs of those responsible for implementation, oversight and management of internal digital campus communication technology initiatives in higher education

Digital signage company joining Taiwanese trade mission to Middle East

CAYIN Technology Co. Ltd. is joining this year's Taiwanese trade mission to Saudi Arabia, Bahrain and Kuwait, to showcase the company's new smart digital signage solutions to channel partners in the Middle East, the company has announced.

DSF announces Google Hangout schedule

The Digital Signage Federation, an independent not-for-profit trade organization serving the digital signage industry, today announced its 2015 educational Hangout schedule through mid-year.

Nanolumens names Cathy Steiner CFO

Appointment aimed at 'strengthening its senior management team during a time of unprecedented growth in both its sales and organizational structure,' company says.

Networld Media publisher named among 'Top Women in Media' in Folio: awards

The annual list includes publishing executives who have 'fearlessly moved their brands, teams and companies in new directions,' according to the sponsor.

Learning to 'think outside the box' with digital signage

Times are changing and the uses for digital signage extend far beyond just static images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies.

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Looking for the latest trends and statistics for the digital signage industry? You're in the right place.