Imagine you're Blockbuster. You're cruising along, making lots of money, until suddenly … you aren't. Or maybe you're Circuit City... The annual Digital Signage Future Trends report aims to help businesses avoid the fate of brands that have been innovated to death or irrelevancy.
To some, digital signage is little more than a fancy screen that provides digital versions of corporate posters and advertisements, but this mindset fails to take into account the impact that digital signage can have on the health of a retail business.
Small and medium-sized businesses struggle to compete with corporate giants, but digital signage provides a helping hand in that struggle, by offering a platform to grab the attention of potential customers, help drive customer traffic and boost sales
Even as digital menu board capabilities mature, some basics are being forgotten in deployments. One of our digital signage bloggers has a primer to help remember the basics.
The digital signage industry is at a historic inflection point — declining equipment prices, ubiquitous connectivity, new hardware, and advances in predictive analytics are ushering in a new era in crafting the customer experience. But all that's at risk when the truck hits the road.
Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. Not surprisingly, that same argument applies when it comes to digital signage players that run the Android operating system.
It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of October.
When it comes to a successful interactive customer experience, today's businesses must focus on finding a balance — there is often a big mismatch between a retailer's view of the customer's needs and what the customer actually wants.
The customer experience is no longer as much about product, price and promotion as it is about place, process and people — and digital signage can help brands and retailers make that transition.
See More »
Today’s interactive customer experience is morphing quickly into an emotional consumer experience — and while technology is obviously a necessary part it's not the sole ingredient.
The upcoming webinar, "The Internet of Things and Digital Signage - A Smart Combination," sponsored by Omnivex Corp. and hosted by Digital Signage Today, will examine how digital signage and the Internet of Things are a perfect match in many ways and will help fuel each other's adoption and growth.
Christie announced it acquired engagement and transaction technologies provider Allure Global Solutions, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as 'Allure, a Christie Company.'
According to the report, 'Signs Sell: Harnessing the Power of Your Interior Advertising,' 29 percent of shoppers make in-store choices based on information communicated by signage.
The Plattsmouth, Nebraska Board of Education recently voted down a proposal to deploy informational display boards throughout its middle and high schools.
Planar Systems Inc. is sponsoring the first-ever Organic Light Emitting Diode transparent display design competition, created to stimulate innovative uses of this new display technology.
Display and digital signage technology provider Planar Systems Inc. debuts the Planar LookThru OLED transparent display at the Xlab 2015 Conference presented by the Society for Experiential Graphic Design.
Centralized display software company Userful and transparent digital signage display provider WG Electronics have formed a partnership to deliver high-end transparent video wall solutions, according to a joint announcement.
The two-day event aims to help B2C brands prepare for the next generation of computing technology, which promises to deliver the capability to engage and understand customers on a one-to-one basis, according to an announcement from the association.
Northeastern Nevada Regional Hospital in Elko, Nevada, recently installed digital signage screens throughout the hospital as part of its effort to 'continually improve engagement and communication with patients, staff and hospital visitors,' according to an announcement from digital signage provider MedCenterDisplay.
SunBriteTV, a manufacturer of premium outdoor TV displays and digital signage solutions for residential and commercial applications, was acquired by SnapAV, a manufacturer and exclusive distributor of installation-friendly audio, video and CCTV products to residential and commercial AV integrators.
The company said it will demonstrate how rental and staging professionals can successfully integrate video-wall displays into their events.
Marketing technologies solutions provider Creative Realities has completed the acquisition of digital signage installation and services provider ConeXus World Global LLC.
Canadian indoor advertiser Newad recently announced its intention to speed up its technological investments to activate a total of 4,000 digital advertising boards by the end of 2016.
Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home assets with location-based audience analytics.
See More »
The global interactive display market is expected to grow at a compound annual growth rate of 14.90 percent from 2014 to 2019, according to a new report.