To some, digital signage is little more than a fancy screen that provides digital versions of corporate posters and advertisements, but this mindset fails to take into account the impact that digital signage can have on the health of a retail business.
Small and medium-sized businesses struggle to compete with corporate giants, but digital signage provides a helping hand in that struggle, by offering a platform to grab the attention of potential customers, help drive customer traffic and boost sales
Retailers, you have the opportunity to provide shoppers what they want, an engaging experience that empowers them and allows them to drive their own in-store experience (plus stand out in the busy Christmas crowd) with digital signage.
It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of October.
When it comes to a successful interactive customer experience, today's businesses must focus on finding a balance — there is often a big mismatch between a retailer's view of the customer's needs and what the customer actually wants.
The customer experience is no longer as much about product, price and promotion as it is about place, process and people — and digital signage can help brands and retailers make that transition.
Today’s interactive customer experience is morphing quickly into an emotional consumer experience — and while technology is obviously a necessary part it's not the sole ingredient.
Is McDonald's the catalyst for disruption in the fast food and retail industries alike? According to this digital signage blogger, the latest disruption in retail is here, and innovative companies such as McDonald's are paving the way.
From the exterior of the store through to the checkout, retailers need to create an immersive and personalized shopping experience, and digital signage can make that happen.
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The opportunity cost of not using digital media is now greater than the cost of its use, digital signage expert Lyle Bunn says, and this opportunity cost applies up and down the corporate hierarchy of needs.
Premier Mounts, designer and manufacturer of AV mounting solutions, has partnered with Reflect Systems, a full-service provider of out-of-home digital media solutions, to integrate high-impact and branded digital signage throughout Nebraska Furniture Mart's new location in northern Texas.
Matrox Graphics Inc. today announced the Kamppi Center shopping mall in Helsinki has upgraded its digital signage installation with a 14.4-meter-high LED screen powered by Matrox Mura MPX Series video wall capture and display cards.
Real Digital Media, provider of the enterprise-class NEOCAST digital signage platform, and Anthony, a Dover Company, today introduced the iDOOR, a merchandising solution that incorporates a media player and transparent LCD embedded within cooler or freezer doors to play full-motion video at the point of purchase.
ADFLOW Networks, a provider of digital signage solutions, recently announced it has been granted a new patent relating to its use of 'lift-and-touch' technology in its cloud-based digital signage software solution.
According to the report, 'Signs Sell: Harnessing the Power of Your Interior Advertising,' 29 percent of shoppers make in-store choices based on information communicated by signage.
Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered to bring what the companies call an innovative digital installation.
Centralized display software company Userful and transparent digital signage display provider WG Electronics have formed a partnership to deliver high-end transparent video wall solutions, according to a joint announcement.
ScreenScape Networks Inc., announced that it has been selected by Action Car & Truck Accessories, Canada's largest automotive accessory retail chain, to power a nationwide in-store digital signage media channel.
AT&T's new store in Lubbock, Texas, has been designed so customers can explore and interact with the latest technology via digital signage and interactive engagement technology.
It’s opening day today for Microsoft’s first flagship retail location on Fifth Avenue in Manhattan.
American Tea Room debuts its new location in Downtown Los Angeles, featuring an Interactive Tea Zone, powered by T1V's OneShop application to drive product engagement and customer interaction.
Australia's oOh!media has unveiled what it's calling 'a world-first in out-of-home engagement' with the launch of its new interactive retail screens that it said are 'loaded with unparalleled sensory features.'
The PRN brand is back, now under the Stratacache umbrella, according to an announcement from digital signage and shopper activation technology provider Stratacache.
Fujifilm North America Corp. and 3D technology company Provision Interactive Technologies have announced a partnership to roll out Provision's 3D Savings Center kiosks across the U.S.
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Isle of Man-headquartered telecom Sure are again welcoming customers to a new concept store featuring digital signage experiences designed by Acquire Digital in collaboration with new partners Image Technique, according to an announcement from Acquire Digital.