Signage helps retailers craft in-store experiences

Digital signage company NEXCOM is helping retailers craft in-store experiences with its new digital signage player the NDiS B535.

FEATURES


Keys to dayparting and digital signage

Whether you're scheduling radio ads for 'morning drive time,' time-sensitive Facebook posts or breakfast menus on digital menu boards, changing your message based on the time of day is a simple but crucial element of any communications strategy.

Go full spectrum: Don't forget the other half of your digital signage

Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.

The DST Top 5: July's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in July, recapping the biggest news headlines of the month.

Give Gen DIY a DIY customer experience

Generations Y and Z aren't interested in a rigid, produced brand experiences. They're 'the DIY generation,' and they want to do it themselves. So let them, and let digital signage and interactive technologies help.

10 key stats accelerating digital signage adoption

Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.

Robots and holograms? Are retailers losing focus?

Digital signage allows retailers to connect with and interact with consumers their way, by providing relevant, personalized and engaging experiences to consumers through the simple point of touch.

Digital signage leading the way for retail IoT

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.

ICXSummit15: Bringing 'social proof' to brick and mortar

ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.

Software AG Smart Signage

Market smarter with our smart signage solution. You can connect with prospects on your premises with highly relevant messages based on their demographics, your inventory, time of day, weather and more.

Taking a look at 'outside-the-box' digital signage

Use cases for digital signage are extending far beyond just the images on screens; now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies.

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NEWS


Signage platform expands presence to international retailers

UK-based digital signage platform SignStix has partnered with Dubai-based retailer Sun & Sand Sports to provide a content management system and digital flagship store.

Irish digital signage firm taking audience measurement and insights to retail SMB market

Galway, Ireland-based Instillo today announced it has created an audience measurement and marketing analysis solution called Instillo Audience designed to make it easy and affordable for even small local businesses to log, analyze and optimize how they communicate with their on-site customers.

The Home Depot Mexico does DIY with digital signage

The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss digital signage software provider Navori SA.

Moki unveils MokiTouch 2 app for in-store kiosk and digital signage experiences

Customizable app enables design, control and measurement of in-store digital experiences, Moki says.

Empty space now ad space in the Indooroopilly Shopping Center

Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.

Nebraska Furniture Mart names Reflect exclusive digital solutions partner

Turnkey digital signage solutions provider announces partnership with Nebraska Furniture Mart, experiential deployments at 560,000-square-foot showroom in Texas.

RMG inks multimillion dollar retail digital signage deal

RMG Networks, a provider of technology-driven visual communications, has announced the signing of a multimillion dollar agreement to support what it says is one of the world's largest telecommunication companies, to drive digital signage in the brand's retail footprint.

Miami's Aventura Mall deploys interactive digital signage wayfinding kiosks

Miami's upscale Aventura Mall recently deployed seven new interactive digital signage kiosk directories throughout the shopping center, which provide step-by-step directions and path drawing that guides shoppers to their desired location.

STRATACACHE expands shopper marketing with IZ-ON acquisition

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing solutions designed to activate shoppers along the path to purchase.

Health-and-beauty chain Clicks South Africa clicks on digital signage for in-store marketing

South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that entails installing digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers.

Samsung drops retail-ready transparent and mirror OLED displays in Hong Kong showcase

Samsung Display Co. Ltd. unveiled its new Mirror and Transparent OLED digital signage displays in a showcase held this week in Hong Kong. The exhibit with Intel features what Samsung is calling 'the first retail use of advanced commercial OLED panels.'

In-mall digital signage network switches to BroadSign

Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital signage software platform, according to an announcement from the companies.

E Ink launching new ESL product at SID Display Week

E Ink Holdings, a digital signage and display provider, will introduce a new product within the electronic shelf label and digital signage market during SID Display Week, taking place June 2-4, in San Jose, California, the company announced.

Aviation firm now flying digital signage

Cutter Aviation, which claims to be the oldest and strongest continually family owned and operated fixed-based operator network in America, has selected Mvix as its digital signage provider, according to an announcement from the digital signage company.

Eileen Fisher trying on in-store retail digital signage

Fashion retailer Eileen Fisher Inc. announced today it has partnered with ScreenScape Networks, a provider of place-based media software solutions, to power video displays in Eileen Fisher retail showrooms.

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Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers.