With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.
In a new-breed of kiosks, digital signage acts as a virtual salesperson; using touchscreen interactivity, customers can learn about products being sold and make purchasing decisions on the spot.
How consumer brands are using digital signage to break through the visual clutter in retail and catch shoppers' attention at the store shelf and counter.
Retailers must embrace the latest disruption in retail, the experience, in order to keep up with ever-growing consumer expectations — and technologies such as digital signage will play a key role in doing so.
Know a customer experience guru? Nominate them for our top list of innovators in the industry.
Whether you're scheduling radio ads for 'morning drive time,' time-sensitive Facebook posts or breakfast menus on digital menu boards, changing your message based on the time of day is a simple but crucial element of any communications strategy.
Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in July, recapping the biggest news headlines of the month.
Generations Y and Z aren't interested in a rigid, produced brand experiences. They're 'the DIY generation,' and they want to do it themselves. So let them, and let digital signage and interactive technologies help.
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Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.
Isle of Man-headquartered telecom Sure are again welcoming customers to a new concept store featuring digital signage experiences designed by Acquire Digital in collaboration with new partners Image Technique, according to an announcement from Acquire Digital.
Brookstone, the retail chain specializing in new technologies and smart lifestyle products, is introducing dynamic digital retail displays at its Pheasant Lane Mall store in Nashua, New Hampshire, ahead of a larger rollout in 2016.
In-store analytics and marketing provider Walkbase and electronics and display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens.
Special shopping section will even boast a 'blow dry bar' in the near future.
This solution consists of HD digital signage, plus a patented, on-demand audio information platform, to describe each of the beer, wine and spirits products available in a retailer's location.
E-commerce fashion retailer Moonbasa recently opened a digital concept store in Shanghai with digital signage systems from DT Research, including video walls, touchscreen order systems and projection signage.
Digital signage media player provider BrightSign LLC today announced that its players are powering a network of nearly 400 screens in Shell garage forecourts throughout Turkey, and are being rolled out to more than 1,000 locations throughout the country.
The event, “Inflection Point: The Future Tech of Customer Experience,” aligns with the association’s mission to connect business-to-consumer brands with technology that can elevate the customer experience.
Lithuanian convenience store chain Reitan Convenience Lithuanian has recently implemented Samsung's Smart Signage Platform to improve in-store advertising.
Digital signage company NEXCOM is helping retailers craft in-store experiences with its new digital signage player the NDiS B535.
UK-based digital signage platform SignStix has partnered with Dubai-based retailer Sun & Sand Sports to provide a content management system and digital flagship store.
Galway, Ireland-based Instillo today announced it has created an audience measurement and marketing analysis solution called Instillo Audience designed to make it easy and affordable for even small local businesses to log, analyze and optimize how they communicate with their on-site customers.
The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss digital signage software provider Navori SA.
Customizable app enables design, control and measurement of in-store digital experiences, Moki says.
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Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.