Lifeline intros new DOOH platform at DSE London

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

FEATURES


'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Digital signage key ingredient for tasty Instagram selfie ad campaign

Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?

Go across the country with Art Everywhere US

Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Surf's up: The smell of digital signage success

A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

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NEWS


Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.

DPAA study shows shift from digital and online to digital place-based media

A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets into digital place-based media, according to an announcement from the DPAA.

New Zealand's largest digital billboard lands at Auckland Airport

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at Auckland Airport.

Tennessee judge rules against digital billboards in Knoxville

A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits, according to the Knoxville News Sentinel.

Safety glass firm launches in-window digital signage screens for trains, buses

Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American market at the Houston meeting of the American Public Transport Association, according to an announcement from OSG.

DOOH platform relaunches website

Digital signage ad platform provider rVue Holdings Inc. has relaunched its website, according to a company announcement.

Digital signage ad network in Australia buys into BroadSign

Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital signage software platform, according to an announcement today from BroadSign.

JCDecaux partners with Alcatel-Lucent for connected street furniture

Outdoor advertising giant JCDecaux is partnering with Alcatel-Lucent to develop smart street furniture that would allow for both improved wireless coverage and data connectivity, while also allowing for spreading connected digital signage displays in street furniture across urban centers.

Digital Caddies partners with Facebook company for video advertising

Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for full-screen video advertising throughout every round of golf played at participating courses, according to a company announcement.

Digital billboards join manhunt for accused cop killer

Hundreds of digital billboards in Pennsylvania and surrounding states have joined the manhunt for the man accused of killing a Pennsylvania State Police officer and wounding another, according to LehighValleyLive.com.

Clear Channel Airports lands in DPAA

The Digital Place Based Advertising Association announced today that Clear Channel Airports has signed on as the latest company to join the association.

Australian pump-top DOOH network now autoprogrammed based on real-time viewer metrics

Australian digital out-of-home network Val Morgan Outdoor announced its inventory across the Val Morgan PumpTV gas station network is being programmed and traded automatically based on real-time audience viewing metrics.

Digital signage drives into Swiss petrol stations

European digital signage screen network Amscreen will further expand its presence on the continent with the rollout of its digital screens in 60 SOCAR petrol stations across Switzerland, the company recently announced.

On-the-course golf digital signage network hits the green in South Carolina

Digital Caddies Inc., a provider of on-course technology and content delivery services for golf courses, is expanding its digital signage network at the courses of National Golf Management, the largest owner-operator of golf facilities in the Myrtle Beach, South Carolina, market, according to an announcement from Digital Caddies.

DOOH firm plans expansion in restrooms (and other locations) across Canada

Montreal-based indoor advertising network Newad today announced its plan to double the number of its digital signage advertising boards in Canada.

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The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.