ALDO Shoes gets on the digital signage bus

.

Interactive digital signage installation allowed people on the go to view the #PERFECTPAIR campaign video as well as shop this season’s collection, all while waiting for the bus.

FEATURES


Shazam lands in the mall

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Digital signage key ingredient for tasty Instagram selfie ad campaign

Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?

Go across the country with Art Everywhere US

Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Surf's up: The smell of digital signage success

A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.

See More »

NEWS


Digital Caddies inks digital signage ad deal with Golf Channel

Provider of on-course technology services and content to golfers will advertise Golf Channel lifestyle brands GolfNow and Golf Advisor.

NHL considering virtual digital signage ads

League is trying out a kind of virtual signage advertising technology that would allow broadcasters to replace advertisements on the boards around the ice known as dasherboards with their own ads.

'Largest interactive advertising display in the world' set to light up Times Square

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

Digital signage ad kiosks set to spread Wi-Fi throughout NYC

New York City pay phones are set to get a digital signage upgrade next year with kiosks that will provide wireless Internet access throughout the five boroughs and use digital signage advertising to add to the city's coffers.

Golf course digital signage driving launch of new Callaway Big Bertha driver

Digital Caddies Inc. has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, to promote the launch of Callaway's new Big Bertha Alpha 815 driver.

Chinese airport set to land dual-display digital signage terminals

Changsha Huanghua International Airport in China in Changsha in the Hunan province of China, inks deal with CNIT for advertising and wayfinding terminals.

Digital signage campaign snaps X-ray selfies

Spanish health insurer partners with JCDecaux to promote its commitment to new technologies with X-ray selfies.

Minneapolis Convention Center adding to bottom line with digital signage advertising

NanoCurve LED displays from NanoLumens providing MCC with 21st century medium for advertising.

C-store digital signage ad network partners with mobile proximity ad network

Hundreds of convenience stores set to integrate proximity mobile solution with digital out-of-home advertising in partnership's first wave.

Golf-cart digital signage ad firm sponsoring 'Video Everywhere'

Digital Caddies Inc. announced it is a sponsor of this year's Digital Place-based Advertising Association Video Everywhere Summit, starting today at the Crowne Plaza Times Square in New York City.

BroadSign, Blue Bite partner for mobile-DOOH integration

BroadSign and Blue Bite will collaborate on digital signage networks' mobile strategies and campaigns.

Croatian digital signage network powering in-mall totems with BroadSign

Croatian digital signage network Go2Digital LLC has selected BroadSign International LLC's cloud-based digital signage software to power its screens in shopping malls — the first network of its kind in the country, according to an announcement from BroadSign.

Lifeline intros new DOOH platform at DSE London

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.

DPAA study shows shift from digital and online to digital place-based media

A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets into digital place-based media, according to an announcement from the DPAA.

See More »

Topic Center Sponsored by:



The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.