Digital Signage in Retail 101

Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand.

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QuickSpecs: HP LD4735 46.96-inch LED Digital Signage Display

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FEATURES


Top 5 digital signage stories: October edition

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.

Weatherproofing your digital signage

A rainy day can ruin a picnic or a DOOH campaign. The weather can easily overwhelm an unprepared deployment. You need to keep a few elements in mind to keep the elements from ruining your day.

Lay's brings soccer to life with DOOH augmented reality

Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer themed selfies for a "Cheer of Champions" campaign.

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

Improvements in outdoor digital signage, menu boards

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

Is outdoor digital signage eco-friendly?

Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

5 ways the travel and tourism industry should be using digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

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