March Madness coming to a digital billboard near you

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Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

FEATURES


Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

Porsche, HP rev up Chelsea Market Feed

The Chelsea Market Feed powered by The Huffington Post digital signage network inside New York City's Chelsea Market is bringing high-tech to a hip destination.

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

Digital signage 5 for 5: Content design, digital engagement ... and zombies

It's time for a look back at the most-read articles on Digital Signage Today in October, and what we can learn from them.

Shazam lands in the mall

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

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NEWS


Phone-charging and digital signage ad kiosk firm launches owner-operator program

Brightbox Inc., platform provider of secure mobile device charging lockers, announced today the inception of its Owner-Operator Program.

APN Outdoor launches new digital billboards in Sydney

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

Canadian DOOH operator draws up sketchy exhibition

Canadian out-of-home advertising company Pattison Outdoor Advertising has launched its annual "Sketching the Line" exhibition of drawings on digital signage advertising screens in transit stations.

Ayuda launches private marketplaces, exchanges for DOOH media sellers

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers.

Christie rolls out digital signage ad network to first 200 movie theater lobbies

Christie's ad-based digital signage network provides revenue generation and customer engagement in theater lobbies across the U.S.

Zoom lands exclusive digital signage, advertising deal with 24 Hour Fitness

Fitness digital media company Zoom Media today announced an exclusive long-term media and advertising agreement with health club chain 24 Hour Fitness.

Gemalto, Tapit team to being mobile payments to outdoor media

Companies will give U.K. consumers the ability to to buy digital content by tapping their smartphone on an advertisement that features either an NFC tag, QR code or beacon technology.

Captivate rebrands elevator and lobby digital signage networks

Company is unveiling a contemporary content presentation to increase engagement with a captivated audience of upscale, hard-to-reach business professionals and drive value for advertising and commercial real estate partners.

Amscreen, Clear Channel UK ink digital signage deal

European digital signage solutions company Amscreen and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor, sunlight-visible digital signage screens deployed across the U.K.

BroadSign driving 'nation's largest Hispanic digital signage network'

Hispanic digital signage network Admirable LLC has completed its initial deployment of 265 screens using BroadSign International LLC's cloud-based software, according to an announcement from BroadSign.

TruMedia measuring digital signage viewership in Copenhagen Airport

Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project.

Golden Pantry chain stocks up on digital signage and mobile advertising

The Convenience Network, a digital signage network provider to the c-store industry, has moved forward with its strategic partnership with ad sales company Engage Mobile Media Solutions, and mobile ad tech supplier iSIGN Media Solutions.

PATTISON taking art to the mall with ABC digital signage project

Canadian out-of-home advertising company launching new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital signage network, the company announced earlier this month.

Zoom Media expands fitness digital signage network with GoodLife Fitness

With this expansion, Zoom now has 1,000 digital signage screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the largest fitness company in Canada.

Canadian DOOH network celebrating Canadian flag's 50th anniversary

Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital signage campaign taking place on the flag's 50th anniversary, this Sunday, Feb. 15, the company announced.

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The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.