The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.
A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.
Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.
Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.
It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?
Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.
The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.
Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?
A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.