Cinema Scene inks long-term deals for movie theater marketing

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Overland Park, Kansas-based Cinema Scene Marketing has announced the signing of long-term agreements with more than 35 key exhibitors, guaranteeing their participation in Cinema Scene's Digital Media Network.

FEATURES


Coke digital signage brings some cool summer color to Oz

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.

New digital signage advertising coming to the London Tube

Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London Underground.

Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

March Madness coming to a digital billboard near you

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

Porsche, HP rev up Chelsea Market Feed

The Chelsea Market Feed powered by The Huffington Post digital signage network inside New York City's Chelsea Market is bringing high-tech to a hip destination.

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

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NEWS


TouchTunes launches DOOH ad platform

TouchTunes, the North American in-venue interactive music and entertainment network, recently announced the launch of Attract Media, a new digital out-of-home activation platform for advertisers and publishers to connect with millennial consumers in more than 60,000 social venues nationwide.

EYE Corp. launching jukebox digital signage network EYE play

EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment Network, the entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in more than 23,000 bars nationwide.

Tiffany & Co. take over LAX terminal with huge digital signage display

Outdoor advertising company JCDecaux has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower.

Georgia digital billboard firm getting creative

Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.

Phoenix entertainment district integrates digital signage and static ad management

Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital signage.

DPAA adds digital signage firm media mea to its ranks

Atlanta-based media mea llc has been added to the roster of the Digital Place Based Advertising Association, the DPAA announced today.

Mall media operator now running all digital signage and static media through Ayuda

EYE Corp Media migrates to full Ayuda software stack to manage static media in addition to digital out-of-home media offerings.

Digital billboards salute Aussie cricketers on World Cup Championship

Australian beer brand celebrates World Cup victory with congratulatory messages on digital signage billboards across the country.

Phone-charging and digital signage ad kiosk firm launches owner-operator program

Brightbox Inc., platform provider of secure mobile device charging lockers, announced today the inception of its Owner-Operator Program.

APN Outdoor launches new digital billboards in Sydney

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

Canadian DOOH operator draws up sketchy exhibition

Canadian out-of-home advertising company Pattison Outdoor Advertising has launched its annual "Sketching the Line" exhibition of drawings on digital signage advertising screens in transit stations.

Ayuda launches private marketplaces, exchanges for DOOH media sellers

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers.

Christie rolls out digital signage ad network to first 200 movie theater lobbies

Christie's ad-based digital signage network provides revenue generation and customer engagement in theater lobbies across the U.S.

Zoom lands exclusive digital signage, advertising deal with 24 Hour Fitness

Fitness digital media company Zoom Media today announced an exclusive long-term media and advertising agreement with health club chain 24 Hour Fitness.

Gemalto, Tapit team to being mobile payments to outdoor media

Companies will give U.K. consumers the ability to to buy digital content by tapping their smartphone on an advertisement that features either an NFC tag, QR code or beacon technology.

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The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.