A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.
Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.
Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.
It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?
Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.
The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.
Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?
A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.
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Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.
A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets into digital place-based media, according to an announcement from the DPAA.
Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at Auckland Airport.
A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits, according to the Knoxville News Sentinel.
Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American market at the Houston meeting of the American Public Transport Association, according to an announcement from OSG.
Digital signage ad platform provider rVue Holdings Inc. has relaunched its website, according to a company announcement.
Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital signage software platform, according to an announcement today from BroadSign.
Outdoor advertising giant JCDecaux is partnering with Alcatel-Lucent to develop smart street furniture that would allow for both improved wireless coverage and data connectivity, while also allowing for spreading connected digital signage displays in street furniture across urban centers.
Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for full-screen video advertising throughout every round of golf played at participating courses, according to a company announcement.
Hundreds of digital billboards in Pennsylvania and surrounding states have joined the manhunt for the man accused of killing a Pennsylvania State Police officer and wounding another, according to LehighValleyLive.com.
The Digital Place Based Advertising Association announced today that Clear Channel Airports has signed on as the latest company to join the association.
Australian digital out-of-home network Val Morgan Outdoor announced its inventory across the Val Morgan PumpTV gas station network is being programmed and traded automatically based on real-time audience viewing metrics.
European digital signage screen network Amscreen will further expand its presence on the continent with the rollout of its digital screens in 60 SOCAR petrol stations across Switzerland, the company recently announced.
Digital Caddies Inc., a provider of on-course technology and content delivery services for golf courses, is expanding its digital signage network at the courses of National Golf Management, the largest owner-operator of golf facilities in the Myrtle Beach, South Carolina, market, according to an announcement from Digital Caddies.
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Montreal-based indoor advertising network Newad today announced its plan to double the number of its digital signage advertising boards in Canada.