Digital signage and JetBlue play 'Vacation Migration'

To help promote budget airline JetBlue's growing number of nonstop flights to three vacation destinations, Pearl Media partnered with the airline and its advertising agency to create an interactive digital signage gaming experience.

FEATURES


What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

Digital signage 5 for 5: Content design, digital engagement ... and zombies

It's time for a look back at the most-read articles on Digital Signage Today in October, and what we can learn from them.

Shazam lands in the mall

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Digital signage key ingredient for tasty Instagram selfie ad campaign

Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

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NEWS


Arizona golf club adds on-course digital signage

Digital Caddies Inc., a provider of on-course technology services and digital signage content to golfers, today announced the addition of Scottsdale, Arizona's Kierland Golf Club to its list of clients.

Media companies partner with former MLB All-Star to bring sports, music content to Times Square digital signage

ClearTV Media and Branded Cities have developed a partnership with Royce Clayton's Musiq Locker to amplify content across the Branded Cities digital-out-of-home network of media destinations.

Investment firm takes controlling interest in UK DOOH operator Ocean Outdoor

Private equity investment firm Searchlight Capital Partners LP earlier this month announced the acquisition of a controlling interest in Ocean Outdoor U.K. Ltd., the U.K.-based operator of premium digital out-of-home advertising.

Visionstate solicits proposals for kiosk, digital signage partnership

Edmonton, Alberta, Canada-based Visionstate Inc, a division of Visionstate Corp, is soliciting proposal submissions for a partnership with a media sales supplier for a network of digital signage advertising across 90 CBL Properties' shopping centers across the United States.

Audience-addressable DOOH network launches on DOmedia

Advertisers can now place ads on Bulzi Media's audience-addressable DOOH network through the DOmedia buying and selling platform.

Digital signage cannabis kiosks set to ship

Medical cannabis technology company American Green Inc. is set to begin shipping its ID-verification and digital signage ad kiosks for use at the beginning of the new year in the first dozen locations, the company announced.

Toronto transit shelters go digital for the holidays

Canada's Astral Out-of-Home, a division of Bell Media, earlier this year announced the planned exclusive deployment of 40 digital signage transit shelters in Toronto in time for the holiday season this month.

Golf-cart digital signage ad firm inks Fortune 500 advertiser

Digital Caddies Inc., a provider of on-course technology services and content to golfers, and digital sports sales firm Access Sports Media have announced a new advertising agreement with a leading financial institution.

Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

OUTFRONT Media expands DOOH capabilities

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

Digital Signage Expo 2015 seminar to explore mobile out-of-home strategies

Digital Signage Expo has announced that its four-part Digital Signage Seminar Program at DSE 2015 will include an hour-long session titled, “How to Think About a Mobile Out-of-Home Strategy.”

Marcus Theatres extends digital signage network deal with Cinema Scene

Extension provides digital lobby exclusivity through 2023, company says.

APN Outdoor puts up Adelaide's second digital billboard

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

500 London taxis getting digital signage toppers

500 screens will be deployed on taxi tops across London beginning in January 2015.

PGA of Australia tees off digital billboard campaigns

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.

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The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.