DOOH campaign promotes child safety awareness

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The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.

FEATURES


Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.

Digital signage brings real-time opinion polling to UK election

Sky News brought real-time (and surprisingly accurate) opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology.

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

5 for 5: April's top digital signage headlines

It's time for a look back at the most-read articles on Digital Signage Today in April, recapping the biggest news headlines of the month.

Digital signage celebrates Earth Day across the US

Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock today in support of Earth Day.

Coke digital signage brings some cool summer color to Oz

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.

New digital signage advertising coming to the London Tube

Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London Underground.

Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

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NEWS


Pimm's dives into summer with temp-activated digital signage campaign

Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to the Ocean website.

Digital billboards join the fight against human trafficking

For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.

CNN and LG expanding airport digital signage network

LG Electronics USA and CNN Airport Network today announced further expansion of their alliance with the installation of new LG LED displays at San Diego International Airport this spring. With this installation, LG digital signage screens are showing CNN Airport Network content at more than 25 airports in major cities across the U.S.

Brightbox digital signage and phone-charging kiosks on the menu at NRA Show

Brightbox Inc., the platform provider of secure mobile device recharging kiosks, is showcasing its digital signage and interactivity recharging platform at this year's National Restaurant Association Show in Chicago, May 16-19, according to a company announcement.

Pattison puts Digital Spectacular at US-Canada crossing

Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.

Digital billboards help make the perfect 'promposal'

Students turning to outdoor digital signage advertising to invite their dates to prom.

Mexico City Metro gets on the digital signage train

Switzerland-based Navori's digital signage software is driving the rollout of ISA Corporativo's digital signage network in the Mexico City Metro, the second largest metro system in North America.

APN expanding cross-track train station digital signage ad platform

Australian outdoor media provider APN Outdoor has announced that the final market in its Eastern Seaboard XtrackTV train station digital out-of-home offering will be available for sale in the coming weeks with the Brisbane network to go live in June.

British Airways piloting digital signage phone-charging kiosks

Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City.

Christie, Screenvision kickstart DOOH partnership at NYC Upfront event

Digital signage display and solution company Christie announced it is installing its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7.

NYC MTA's On The Go Travel Station network now rated by Nielsen

Interactive digital signage kiosk network reaches an average daily ridership of more than 1.4 million through a network of more than 140 interactive screens located in 29 stations in the Bronx, Brooklyn, Manhattan and Queens.

Cinema Scene inks long-term deals for movie theater marketing

Overland Park, Kansas-based Cinema Scene Marketing has announced the signing of long-term agreements with more than 35 key exhibitors, guaranteeing their participation in Cinema Scene's Digital Media Network.

TouchTunes launches DOOH ad platform

TouchTunes, the North American in-venue interactive music and entertainment network, recently announced the launch of Attract Media, a new digital out-of-home activation platform for advertisers and publishers to connect with millennial consumers in more than 60,000 social venues nationwide.

EYE Corp. launching jukebox digital signage network EYE play

EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment Network, the entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in more than 23,000 bars nationwide.

Tiffany & Co. take over LAX terminal with huge digital signage display

Outdoor advertising company JCDecaux has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower.

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