Digital Signage Beautifies the Future of Interactive Marketing

Digital Signage, a brand-new media concept, is the professional multimedia audio & video system that releases commercial, financial and entertainment information to specific people groups at specific times through large-screen terminal displays for the purpose of advertising. How to provide...

Type: Case Study

Sponsor: Intel Corporation


Digital Signage: Big Man on Campus and Growing [Infographic]

There's a lot to learn about digital signage in education. The dynamic messaging and information capabilities of the medium offer a plethora of benefits to universities and colleges, from dorm room to the cafeteria, from the classroom to the quad.

Type: Infographic

Sponsor: NEC Display Solutions


QuickSpecs: HP B421 42-inch LED Digital Signage Display

Affordable landscape display mode "lite" commercial grade monitor. Versatile to use with any digital signage software and externally attached media players.

Type: Fact Sheet

Sponsor:


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FEATURES


10 things retail leaders will take away from the Interactive Customer Experience Summit

The Interactive Customer Experience Summit, being held June 1-3 at the Four Seasons Resort and Club Dallas at Las Colinas, is one of the top ICX industry events for many reasons.

The intersection of CX and digital signage

Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.

Is there a kiosk app for that? How custom kiosk applications increase engagement, ROI

Here are a few ways kiosk-specific applications help businesses engage with their audience, and in turn, increase ROI.

How digital can shine a light on independent retailers

In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.

How digital menu boards can help restaurants be FDA compliant

With recent FDA changes, food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information.

Digital menu boards boost burger chain's sales by 50%

Prime Burger used digital menu boards to increase sales by 50 percent.

Touchscreen digital jukeboxes sing political song

Almost 7,000 respondents participated in the national political survey via touchscreen digital jukeboxes by EYE Play, powered by AMI Entertainment Network, a digital place-based network.

Interactive digital signage: Finding the key location

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to achieve success.

3 reasons retailers should make the switch from print to digital signage

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.

Budget-friendly digital signage with Intel Compute Stick

Why wouldn't you want an entire Windows PC on a tiny stick?

Hello from the editor

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital billboards across the country honor music legend Prince

The out-of-home advertising industry paid its respects to Prince in its own way using digital billboards.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.

Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

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