Toronto transit shelters go digital for the holidays

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Canada's Astral Out-of-Home, a division of Bell Media, earlier this year announced the planned exclusive deployment of 40 digital signage transit shelters in Toronto in time for the holiday season this month.

FEATURES


Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

Digital signage 5 for 5: Content design, digital engagement ... and zombies

It's time for a look back at the most-read articles on Digital Signage Today in October, and what we can learn from them.

Shazam lands in the mall

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Digital signage key ingredient for tasty Instagram selfie ad campaign

Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?

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NEWS


Golf-cart digital signage ad firm inks Fortune 500 advertiser

Digital Caddies Inc., a provider of on-course technology services and content to golfers, and digital sports sales firm Access Sports Media have announced a new advertising agreement with a leading financial institution.

Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

OUTFRONT Media expands DOOH capabilities

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

Digital Signage Expo 2015 seminar to explore mobile out-of-home strategies

Digital Signage Expo has announced that its four-part Digital Signage Seminar Program at DSE 2015 will include an hour-long session titled, “How to Think About a Mobile Out-of-Home Strategy.”

Marcus Theatres extends digital signage network deal with Cinema Scene

Extension provides digital lobby exclusivity through 2023, company says.

APN Outdoor puts up Adelaide's second digital billboard

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

500 London taxis getting digital signage toppers

500 screens will be deployed on taxi tops across London beginning in January 2015.

PGA of Australia tees off digital billboard campaigns

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.

Edison Research joins DPAA

Research and polling firm added to ranks of digital signage advertising association.

Slovenian DOOH network running on cloud-based digital signage

TSmedia's "Digital Giants" LED displays to run on BroadSign's digital signage platform.

ALDO Shoes gets on the digital signage bus

Interactive digital signage installation allowed people on the go to view the #PERFECTPAIR campaign video as well as shop this season’s collection, all while waiting for the bus.

Digital Caddies inks digital signage ad deal with Golf Channel

Provider of on-course technology services and content to golfers will advertise Golf Channel lifestyle brands GolfNow and Golf Advisor.

NHL considering virtual digital signage ads

League is trying out a kind of virtual signage advertising technology that would allow broadcasters to replace advertisements on the boards around the ice known as dasherboards with their own ads.

'Largest interactive advertising display in the world' set to light up Times Square

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

Digital signage ad kiosks set to spread Wi-Fi throughout NYC

New York City pay phones are set to get a digital signage upgrade next year with kiosks that will provide wireless Internet access throughout the five boroughs and use digital signage advertising to add to the city's coffers.

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The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.