SABEResPODER<sup>TM</sup>: Power to the Viewers

SABEResPODER translates to “knowledge is power” and that’s exactly what this digital signage network aims to accomplish. Using X2O Media’s Xpresenter™ software platform, the video-rich network’s objective is to educate and empower Spanish-speaking newcomers to the US by providing them...

Type: Case Study

Sponsor: X2O Media


QuickSpecs: HP LD4245tm 41.92-inch Interactive LED Digital Signage Display

Give your customers a fantastic interactive multi-touch user experience with the HP LD4245tm 42-inch LED Digital Signage Display.

Type: Fact Sheet

Sponsor: Hewlett-Packard Company


Webinar: Get on board with digital signage in transportation

Digital signage is popping up everywhere in transportation applications- from flight information displays at the airport to digital advertisement screens at the bus stop to directional information at the subway station.

Type: Webinar

Sponsor: Peerless-AV


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FEATURES


Using digital to its potential wins customers over and over again

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?

Learn the basics of digital billboard rate setting

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.

'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

Sometimes there is such a thing as a free lunch

Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create their own menus onscreen in less than a minute.

Digital signage getting advertisers to 'Feel the Real'

There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home aim to capitalize.

Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and their time-traveling DeLorean traveled to the past, present and future.

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Digital out-of-home rallies around 'Project Everyone'

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

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