'10 Years Stronger': Digital signage remembers Hurricane Katrina

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Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

FEATURES


Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital signage and static elements with 3D statues of bears, bison and moose.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital signage, this time down in the subway system and reacting in real-time to incoming subway trains.

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NEWS


DigiCom acquires Amscreen media networks

U.K.-based digital signage firm Amscreen recently announced that it has signed a new partnership agreement that will see DigiCom take ownership of the media sales and marketing activities over its 3,500-strong U.K. roadside and health care digital signage networks.

New platform integrates digital signage and digital online to target Australia's 2 million small businesses

A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media as part of its online and offline product strategy, the Australian out-of-home company has announced.

JCDecaux plans 'significant digital transformation' for London bus shelters

The company announced it has been awarded what it called "the world's largest bus shelter advertising concession" by Transport for London. The company's announcement indicated it plans an extensive digital signage refurbishment of bus shelters across London.

Mazda hits the road in Oz on digital billboards

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Empty space now ad space in the Indooroopilly Shopping Center

Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.

Controversy puts Tim Hortons' in-store digital signage network under the microscope

The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News. The review of the Tims TV in-store digital signage network comes after it was embroiled in controversy over third-party advertising.

Formetco calls up mobile app for digital billboards

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

Captivate expands Canadian digital signage ad network

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada and signed a renewal agreement covering a dozen office buildings in Toronto, Vancouver and Calgary.

Digital signage phone-charging kiosks hit the show at VidCon 2015

Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the throngs attending this past weekend's VidCon 2015 charged and engaged.

Nielsen study highlights efficacy of digital billboards

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

APN Outdoor adds to digital billboard portfolio in Sydney CBD

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to an APN Outdoor announcement.

After launch of new ad platform, TouchTunes joins DPAA

The Digital Place Based Advertising Association today announced a new addition to its ranks, TouchTunes, which earlier this year announced the launch of a new digital out-of-home activation platform for advertisers to connect with millennial consumers.

Titan CEO joining DPAA board

The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of directors.

Mohegan Sun launches DOOH campaign in Boston

Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.

'World's first' open-air, cross-track railway digital signage pops up in Queensland

Cross-track digital media system operator XTD Limited has unveiled what it says are "the world’s first" open-air, cross-track digital signage installations leading to the launch of the media network in another major Australian city, according to a company announcement.

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