Using Analytics to Get the Most Out of Digital Signage

Digital signage offers a great deal of promise, but how do you know if it's delivering?

FEATURES


November's digital signage 5 for 5: SMBs, DMBs and a funhouse mirror

It's time for a look back at the most-read articles on Digital Signage Today in November, and what we can learn from them.

Salad concept spices digital signage with Instagram and Pinterest

Colorado-based MAD Greens concept uses social media to populate in-store digital signage and engage with customers.

Final answer: Menu labeling is here

The foodservice and digital signage industries alike have been awaiting this day, both with bated breath and both for different reasons.

Ordering up digital signage benefits at the drive-thru

While many QSRs have seen the light in digital signage inside the restaurant, some operators are still slow to think outside the box when it comes to digital menu boards in the drive-thru.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

Digital signage, it's not just for menus anymore

More than menu boards, restaurant digital signage also drives engagement, branding and positive customer experiences.

Digital signage levels the playing field for small business

Digital signage is a high-tech tool that helps even the playing field with corporations and chain stores, according to one small business owner in New York City.

Adaptive drive-thru digital menu boards: The next frontier for QSRs

Imagine digital menu boards that recognize customers in the queue and knows their preferences before they get to the order board, and then optimizes content accordingly?

Nothing to sneeze at: Digital menu boards and allergy information

Laws requiring foodservice operators to post allergen information are about to hit Europe; digital signage could be the key to making it work.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

See More »

NEWS


UK pub and restaurant puts digital signage on the menu to tackle new EU allergy information laws

Independent pub and restaurant The Sir Roger Tichborne in Loxwood, U.K., has taken the initiative ahead of the new food allergy information law changes by putting digital signage on the menu, according to an announcement from Eclipse Digital Media.

Peerless-AV intros SmartMount digital menu board ceiling mounts

Mounts intended to be ideal for use in quick-service restaurants, transportation, convention centers and retail locations, company says.

Pennsylvania restaurant deploys LED digital signage

LED sign manufacturer Watchfire has just installed its first 10mm sign, the company's highest resolution display, at the soon-to-open Taphouse 23 restaurant in Bridgeport, Pennsylvania.

Sydney McDonald's tests customizable ordering kiosk

A Sydney McDonald's has piloted a touchscreen kiosk for guests to customize orders

Panasonic testing integrated drive-thru digital menu board solution

Panasonic recently unveiled its new fully-integrated drive-thru digital signage menu board solution featuring proprietary displays designed to weather the elements and eliminate the need for enclosures.

Historic 19th century Georgia ale house goes modern with LED digital signage

To prepare for football season, the historic Tannery Row Ale House in Buford, Georgia, decided to install the town's biggest, brightest and clearest display for its guests to watch the game, implementing a 224-inch LED display from NanoLumens, according to an announcement from the Georgia-based LED signage manufacturer.

UAE Cinnabon franchisee deploys WAND digital menu boards

Focus Brands International franchisee Cravia has deployed digital menu boards in its new Cinnabon location in Dubai. The boards include WAND Digital software to optimize in-store marketing.

Burger King rolls out suggestive-sell drive-thru displays

More than 6,000 FlashRight Suggestive Sell Displays have been installed at Burger King restaurants throughout the country. According to a news release from FlashRight, the displays are designed specifically for outdoor use in the drive-thru and are placed at the point of purchase on the speaker post or confirmation order display.

Digital signage video wall spices up bistro

A California bistro is serving up new ambience with a digital signage video wall powered by BrightSign LLC media players, according to an announcement from BrightSign.

Israeli patisserie bakes in digital signage

Israel-based patisserie and cake house Boutique Central chain has deployed digital signage and audio solutions across its nine locations in Israel, according to an announcement from multimedia solution provider YCD Atmosphere. The new systems are aimed at helping the chain...

Ben and Jerry's digging into digital signage down under

Ice cream and sorbet chain Ben & Jerry’s has selected Task Retail Technology and its xchangemedia multiplatform and digital design technology for its national multimedia project and digital signage rollout in Australia, according to an announcement from the companies.

600th Bojangles' cooking with digital menu boards

Bojangles' Famous Chicken 'n Biscuits recently opened its 600th location, and the milestone restaurant is the first in the chain to deploy digital menu boards from technology provider WAND Corp., according to an announcement from WAND.

Traditional signage company focuses on digital signage with rebranded website

Keyser Industries, which said it has been serving the restaurant and retail industry with traditional signage solutions for more than 48 years, has rebranded its website as Keyser Retail Solutions and has relaunched its website to reflect its expanded capabilities...

Wand Corp. launches new marketing software features

Wand Corp. has launched two new features to help users better customize in-store marketing and sales efforts.

Slim Chickens selects Delphi’s technology platform

Delphi Display Systems Inc. announced that Slim Chickens has installed Delphi’s Insight technology platform for its newest store opening in Fayetteville, Ark.

See More »

Topic Center Sponsored by:



NEC offers a broad selection of LCD displays and projectors, coupled with expertise in hardware/software consulting, financing, system configuration, deployment services, maintenance and service/support. The result is a customized, technology-rich deployment optimized specifically to meet your company's unique needs.