Best Practices for Digital Signage Placement in Fast Casual Restaurants

Digital signage can be a key differentiator for operators in the fast casual segment. Learn how to use it most effectively.

Type: White Paper

Sponsor: NEC Display Solutions


Pei Wei Flavors its Restaurants with NEC Digital Menu Boards

Pei Wei Asian Diner, headquartered in Scottsdale, AZ, replaced static signage with NEC's LCD displays for menu boards and promotional content

Type: Case Study

Sponsor: NEC Display Solutions


Digital Signage in the Restaurant Industry

Digital signage in restaurants can reduce perceived wait time, entertain patrons and decrease paper waste.

Type: Guide

Sponsor: NEC Display Solutions


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FEATURES


Restaurant digital signage: Know your customers

One of the fundamentals of providing great service to your customers is to get to know them well. You have to understand their needs as well as how they operate.

Is there a kiosk app for that? How custom kiosk applications increase engagement, ROI

Here are a few ways kiosk-specific applications help businesses engage with their audience, and in turn, increase ROI.

How digital menu boards can help restaurants be FDA compliant

With recent FDA changes, food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information.

Digital menu boards boost burger chain's sales by 50%

Prime Burger used digital menu boards to increase sales by 50 percent.

Touchscreen digital jukeboxes sing political song

Almost 7,000 respondents participated in the national political survey via touchscreen digital jukeboxes by EYE Play, powered by AMI Entertainment Network, a digital place-based network.

Restaurants should use latest menu-labeling delay to ensure accuracy

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives foodservice operators additional time to get it right.

Digital signage and the 'Goldilocks Zone'

Little glitches can be big annoyances. And if you don't plan out the details of your customers' experiences, and really think about them, then your customer is quite possibly going to have a negative experience — and you're going to have one as well as you watch that sale walk out your door.

Digital menu boards: The perfect value combo for operators and consumers alike

In addition to creating live interaction between a restaurant and its customers, menu boards also create real opportunities to build brand awareness while influencing customer behavior. How can digital signage help operators take advantage of those opportunities?

Why are the little guys better at doing digital menu boards right?

Why do large chains have more difficulty getting digital menu boards right than small chains?

Year in Review: The top digital signage news of 2015

As 2015 draws to a close, we continue our annual look back at the digital signage year that was. After starting off our review with a look at the top 10 blogs posted to Digital Signage Today in 2015, we're moving on to a 15 for '15, the top 15 most-read news items on the site this year.

Calculating the ROI of immersive experiences

When we think of immersive experiences, we tend to think of the BIG ones, like Disney World, where every detail has been designed to maximize our emotional engagement. But what about the day-to-day experiences we have at our local malls, restaurants and other destinations?

20-20 insights look into the future of digital signage in the drive-thru

The Year 2020 is five years away, but restaurants won't have to wait that long to get the kind of 20-20 insight they will need to create a more engaging and interactive experience for guests at the drive-thru and curbside.

Why you need to put digital signage at the top of your Christmas list

The National Retail Federation is predicting a big holiday shopping season, but with so many stores and events competing for consumer attention during the holidays, retailers, restaurants and others have to be innovative and interactive to attract attention and convert browsers to spenders.

How digital signage reduces perceived wait times

As one of the top frustrations for customers in-store, organizations are considering queue management a top priority, turning to digital signage to solve the problem of unpredictable waiting times and managing customer flow.

Giving thanks for a strong digital signage ecosystem

Digital signage expert blogger gives thanks for the many partners and elements that play integral roles within the digital signage ecosystem.

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Maintaining customer interest often means adding a new item to the menu or running a special promotion every few weeks. In those cases, restaurant operators need to have the ability to change the menu board quickly and seamlessly.

NEC Display Solutions continues to build on its leadership in the restaurant industry, delivering customized, turnkey solutions to local restaurant and nationwide chains alike. Cost effective solutions, highlighted by technology-rich digital displays, are dynamic and flexible in handling a multitude of functions for every aspect of your business – delivering time-scheduled product information and promotions, entertaining customers with interactive music and video, wayfinding, employee training and brand reinforcement.


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