Pepsi brings the hype with digital signage for Super Bowl XLIX

Pepsi, the official sponsor of the Super Bowl XLIX Halftime Show, has announced several activations the brand will execute in and around Phoenix, Arizona, to get fans hyped for the halftime show and Super Bowl XLIX – and digital signage will help build the hype in one of them.

FEATURES


Army-Navy Game enlists digital signage for fan experience

USAA recruited MVP Interactive, a technology, marketing and software company specializing in in-venue interactive audience engagement, to create a comprehensive game-day activation both inside and outside M&T Bank Stadium in Baltimore.

Royal Caribbean's Quantum of the Seas armed with digital signage

Robot arms moving 100-inch LED digital signage displays in a synchronized array are part of the entertainment complex on the new Quantum of the Seas luxury ocean liner.

Quantum of the Seas sets sail with digital signage

From 100-inch digital signage screens mounted on robotic arms to digital signage virtual balconies, Royal Caribbean's latest floating palace is setting sail with the technology.

Art and digital signage intersect at NYC's Lincoln Center

A recent art installation at New York City's Lincoln Center combined LED digital signage with digital simulation to create in immersive visual experience.

Aquarium netting new 'fish' with digital signage

Georgia Aquarium deploys digital signage to draw attention to reef exhibit and to interact and engage with visitors.

Amusement parks taking digital signage for a ride

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North American amusement park chain.

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

3 digital signage trends in museum AV

AV tech is transforming the museum experience, and digital signage is right in the middle.

Digital signage enabling the next generation of stadiums

The stadium and arena business is booming, and digital signage is right in the thick of it.

Digital signage passports take 'Texas on Tour'

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

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NEWS


First touchdown at the Super Bowl? Digital signage is already in the end zone

In preparation for this season and ultimately this weekend's big game, University of Phoenix Stadium and the Arizona Cardinals have improved their venue's game-day experience by calling on Daktronics of Brookings, South Dakota, to manufacture and install a new high-definition LED video display for the stadium.

Trump International Beach Resort books The Display Shield for outdoor displays

PEC's The Display Shield weatherproof digital signage enclosure reduces salt air corrosion damage for outdoor displays at the Florida resort.

Arizona golf club adds on-course digital signage

Digital Caddies Inc., a provider of on-course technology services and digital signage content to golfers, today announced the addition of Scottsdale, Arizona's Kierland Golf Club to its list of clients.

Digital signage heading to tailgate for College Football Playoff Championship

As college football fans flood into North Texas for the first-ever College Football Playoff Championship Game this weekend, they'll be greeted by massive video walls provided by Argyle, Texas-based GoVision.

San Diego Padres' Petco Park gets digital signage upgrade

The San Diego Padres have picked Daktronics of Brookings, South Dakota, to provide a new LED video display system for Petco Park that will include the third largest video display in all of baseball.

Golf-cart digital signage ad firm inks Fortune 500 advertiser

Digital Caddies Inc., a provider of on-course technology services and content to golfers, and digital sports sales firm Access Sports Media have announced a new advertising agreement with a leading financial institution.

Las Vegas resort's new professional-grade bowling center rolls a strike with 4K LED digital signage

South Point Hotel, Casino and Spa's new Bowling Plaza includes ultra-high definition LED video boards from Brookings, South Dakota-based Daktronics.

Marcus Theatres extends digital signage network deal with Cinema Scene

Extension provides digital lobby exclusivity through 2023, company says.

StubHub Center in LA deploys smart digital menu boards

Digital signage technology runs cloud-based menu boards for concessionaries and tenants to deliver memorable match day experiences for fans.

EPL's Fulham FC rolls out digital signage

Soccer club deploys digital signage to create a more efficient method of communicating in-store offers, match day lineups and upcoming fixtures, as well as incorporating live TV feeds and live match day feeds.

NHL considering virtual digital signage ads

League is trying out a kind of virtual signage advertising technology that would allow broadcasters to replace advertisements on the boards around the ice known as dasherboards with their own ads.

Golf course digital signage driving launch of new Callaway Big Bertha driver

Digital Caddies Inc. has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, to promote the launch of Callaway's new Big Bertha Alpha 815 driver.

Caesars incorporates digital signage media players into casino lounges and bars

Caesars Entertainment Corp. has deployed Videotel Digital's VP71 industrial digital signage media players to enhance ambience.

New Las Vegas casino adds 23 million LEDs worth of digital signage

A dozen LED signs from Daktronics are scattered throughout the new SLS Las Vegas.

Digital signage engaging fans at home of the Lakers, Clippers and Kings

Digital signage and kiosks are powering fan engagement in LA Interactive powered by Toshiba at Los Angeles' STAPLES Center.

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Today's consumers demand more from their entertainment experiences. Learn what it takes to do digital signage right in stadiums, arenas, night clubs, theaters and other entertainment venues.