IoT & Digital Signage: The invisible Elephant in the room

The internet is setting new standards. When viewed from this perspective, it is clear that it is achieving something that retailers have been attempting to create for years: ultra-personal, data-driven, targeted communications.

Type: White Paper

Sponsor: Viewneo


Digital Signage Language | Making your Content More Engaging

How can you make your digital signage content more effective? By using the correct digital signage language.The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project.

Type: Infographic

Sponsor: Mvix


Betting on Digital Signage

Valley Forge Casino Resort needed to find a partner to help manage its digital signage content strategy. It hit the jackpot with Specialized Productions Inc.

Type: White Paper

Sponsor: Specialized Productions Inc.


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Is there a kiosk app for that? How custom kiosk applications increase engagement, ROI

Here are a few ways kiosk-specific applications help businesses engage with their audience, and in turn, increase ROI.

How digital menu boards can help restaurants be FDA compliant

With recent FDA changes, food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information.

8 steps to successful digital signage content

Every medium used to convey information needs engaging content. Digital signage is no different.

Creating content your audience loves

When it comes to your interactive experience, content is king. Here are some basic tips for creating content that your audience will love.

Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

Digital signage and social media: The best of both worlds

Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.

Who is your company's digital signage champion?

If you have a digital signage system, you know that keeping your content fresh and engaging is the primary goal. But who owns that content? Who decides on the strategy? Every organization needs a digital signage champion.

Digital signage and the 'Goldilocks Zone'

Little glitches can be big annoyances. And if you don't plan out the details of your customers' experiences, and really think about them, then your customer is quite possibly going to have a negative experience — and you're going to have one as well as you watch that sale walk out your door.

Keys to successful digital signage installations

How do digital signage vendors help their clients — whether they be the end-users themselves or the value-added resellers doing the work — make sure their digital signage installation is successful? What are the keys to a successful digital signage installation?

Can workplace communications provide Facebook levels of value for your company?

How much are good workplace communications really worth? See how digital signage and tablet and smartphone products that allow employee-management communications can prove invaluable for companies.

Making the customer experience interactive

Creating an interactive customer experience doesn't just benefit brands, retailers, restaurants, etc. by appealing to shoppers, it also provides analytics that can be critical to optimizing the reach and impact of their message.

NRF16: Wrangling data will rope in digital engagement in retail

Capturing the power of data is a key, ongoing effort for retailers who are wrestling with an overwhelming amount of information as communications devices and their interoperability in the customer experience evolve rapidly.

The world's most recognizable mobile app doesn't run on any smartphone

Most people use this app or system a couple dozen times every day without even thinking about it. It's real-time, interactive, sensor- and big data-driven with an extremely friendly user interface so simple even children use it.

Why no one wants to use digital signage

No one wants to use digital signage? How can that be? It's everywhere! Find out how to make end-users want to USE digital signage without having to use digital signage.

Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So how can digital signage work for brands and agencies at scale?

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Digital signage promises the ability to reach the right customer in the right place at the right time. Effective content management is a critical part of making that happen.

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