Digital Signage Language | Making your Content More Engaging

How can you make your digital signage content more effective? By using the correct digital signage language.The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project.

Type: Infographic

Sponsor: Mvix


WEBINAR: Maximizing Visual Engagement and the Customer Experience: Digital Signage for QSR and Fast Casual

Digital signage technology has evolved to create virtually unlimited options. How are QSRs and Fast Casuals using those options for optimal impact, and how are they leveraging the technology to create a more engaging and interactive experience?

Type: Webinar

Sponsor: Mood Media


Content that Moves

Digital signage deployers who aren’t incorporating full-motion graphics into their content aren’t getting the full value of their investment.

Type: White Paper

Sponsor: Specialized Productions Inc.


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FEATURES


Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

Taking stock of the digital signage industry at the big show

The annual DSE show is a yearly checkpoint where those in the space take stock of where the industry currently is, and where it's headed, digital signage expert and blogger says.

Digital signage and social media: The best of both worlds

Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.

Who is your company's digital signage champion?

If you have a digital signage system, you know that keeping your content fresh and engaging is the primary goal. But who owns that content? Who decides on the strategy? Every organization needs a digital signage champion.

How digital signage simplifies data visualization

Take a look at why data visualization is so important to businesses, and how digital signage can simplify and automate the process.

Digital signage and the 'Goldilocks Zone'

Little glitches can be big annoyances. And if you don't plan out the details of your customers' experiences, and really think about them, then your customer is quite possibly going to have a negative experience — and you're going to have one as well as you watch that sale walk out your door.

Keys to successful digital signage installations

How do digital signage vendors help their clients — whether they be the end-users themselves or the value-added resellers doing the work — make sure their digital signage installation is successful? What are the keys to a successful digital signage installation?

Can workplace communications provide Facebook levels of value for your company?

How much are good workplace communications really worth? See how digital signage and tablet and smartphone products that allow employee-management communications can prove invaluable for companies.

Making the customer experience interactive

Creating an interactive customer experience doesn't just benefit brands, retailers, restaurants, etc. by appealing to shoppers, it also provides analytics that can be critical to optimizing the reach and impact of their message.

NRF16: Wrangling data will rope in digital engagement in retail

Capturing the power of data is a key, ongoing effort for retailers who are wrestling with an overwhelming amount of information as communications devices and their interoperability in the customer experience evolve rapidly.

The world's most recognizable mobile app doesn't run on any smartphone

Most people use this app or system a couple dozen times every day without even thinking about it. It's real-time, interactive, sensor- and big data-driven with an extremely friendly user interface so simple even children use it.

Why no one wants to use digital signage

No one wants to use digital signage? How can that be? It's everywhere! Find out how to make end-users want to USE digital signage without having to use digital signage.

Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So how can digital signage work for brands and agencies at scale?

How digital signage can help you reach your millennial employees

Millennials are described as well-educated, entitled, confident and tech savvy. Oftentimes, the Baby Boomers and Generation Xers that are managing millennials have trouble connecting with and motivating them. Here's how digital signage can help.

2016: A look at the digital signage year ahead

As we close the book on 2015 and turn our attention to the New Year, we ask a panel of experts in the field what they expect to be the top trends in digital signage in 2016.

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Digital signage promises the ability to reach the right customer in the right place at the right time. Effective content management is a critical part of making that happen.

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