Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

FEATURES


What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

Should you switch to fully digital or combination digital and printed menu boards?

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly and seem more complicated in the beginning than static, printed menu boards, but they add many huge advantages.

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Store display 101: Tips, best practices, do’s and don’ts

The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.

Digital displays bring Prince Henry to life

A Portuguese digital signage and experiential environment company had a challenge when it was asked to create a series of digital artifacts for a new permanent exhibition dedicated to the life of Prince Henry the Navigator of Portugal. How do you present the life of a famous explorer who died centuries ago in a modern, digital format?

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

Big Data and digital signage driving the parking industry

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.

Digital signage selling carpet

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED sign.

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

See More »

RESOURCES




Size Matters In Digital Signage

To get the most out digital signage in retail settings, keep two key words in mind: Size Matters. That doesn’t mean bigger is better. What matters is using screen sizes that suit the setting, dynamics and purpose.

Type: White Paper

Sponsor: ComQi, Inc.




Smart OPS Signage Solutions Streamline Digital Signage Applications

The rise of the Internet of Things (IoT) is creating a whole new digital signage market. Consumers and users seek increasingly advanced and mind-blowing visual experiences and enriched interactive designs to achieve superior marketing effects.

Type: White Paper

Sponsor: Advantech




[LIVE WEBINAR] Think Outside the Box: Discovering the Power of What's Possible

Date: September 13, 2016 | Time: 2:00 PM EDT | Duration: 60 Minutes | Today there are countless options when it comes to creating interactive, engaging and personalized experiences for your customer. So where do we start? What are the possibilities?

Type: Webinar

Sponsor: Omnivex




SAMSUNG NBA SUMMER LEAGUE 2016: UPPING THE FAN EXPERIENCE WITH INTERACTIVE DIGITAL DISPLAYS & CONTENT

Interactive experiences, as those provided by EMBED DIGITAL at the NBA Samsung Summer League and Adidas Uprising Summer Championship, are transforming fan engagement and experiences by giving onlookers on-demand access to information and creating emotional stimulation throughout the game.

Type: Case Study

Sponsor: Embed Digital




Enriching the Shopping Experience with Precision Marketing

Retail branches are using increasingly sophisticated technologies to maximize marketing and customer service opportunities with highly customized messaging that more precisely collects and analyzes customer data and behavior to deliver a more personalized shopping experience.

Type: White Paper

Sponsor: Advantech




Boost In-Store Purchases with Interactive Signage Solution

The retail industry is undergoing a major transformation, changing how customers shop and how retailers run business. More and more retailers continue to invest in enhancing their operations by optimizing the personal experience of their customers

Type: White Paper

Sponsor: Advantech


See More »

Subscribe To Our Newsletter


NEWS

WHITE PAPERS

TRENDING

FEATURES