Restaurants, digital signage and the menu board opportunity

One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers' attention to their in-store displays, but restaurateurs have a guaranteed audience.

A call to action is essential in digital signage

Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.

Tradigital marketing: How to integrate traditional and digital for maximum results

Traditional marketing might be the conversation starter, but digital is the new destination.

Manufacturing: The forgotten digital signage application

Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

Digital signage takes/makes center stage at FIFA World Cup

Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.

What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)

I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to focus on an issue that concerns most of our customers: Safety.

Help map out the future of digital signage

"If you don't know where you are going, you'll end up someplace else." – Lawrence Peter "Yogi" Berra.

4K going mainstream at InfoComm 2014

The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.

Fit-for-purpose digital signage displays optimize ROI and innovation

Sometimes the 'best' display isn't the best fit for your digital signage deployment.

Why you should consider 'sticky' content for your digital signage

When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for viewers to return their glances again and again. What is sticky content? The term comes from Internet lingo.

So what do you do?

"So what do you do?" When I was with the San Diego Padres in the late 90's, I told people, "I run the big Jumbotron," when I was asked what I did for a living. Best Buy? "I manage the in-store network." But when I left Best Buy and I started doing consulting, answering, "So what do you do?" got a little harder.

Is digital signage the next emerging artistic medium?

One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to time I have the opportunity to duck into museums...

Woe vs. Wow

As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them to understand the value that engaging content can add.

Digital signage messaging: Keep it short and sweet

In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of messaging.

Real-time data underpins the digital signage success story

A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS foresees a similar trend, predicting growth between 4.7 percent and 5.6 percent.

Digital signage industry, forget consolidation!

Consolidation! That's a topic that's been bantered around the digital signage industry for years. It seems that nearly everyone has been eagerly anticipating the day when the small players cash out and the big players are left to enjoy the benefits of scale.

BI: A transition from buyer to seller

Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like ISE and the Digital Signage Expo. And then on Thursday, some real news came out that Wireless Ronin plans to merge with Broadcast International, with Ronin being the surviving entity.

4K for under $2K

True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive.

Is Convergence In Close Proximity?

While the storm system now known as Icepocalypse stranded would-be flyers across most of the East Coast leading up to Valentine's Day, the majority of the digital signage world was enjoying shirtsleeve weather in the Nevada desert at Digital Signage...

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