AV is now a strategic tool for business ops

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

Digital signage for wayfinding on the rise

A recent study found that "nearly one in five of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen." It's no surprise then, that many have taken this effective advertising medium and utilized it in an alternative way to provide a new service, wayfinding or directional signage.

The 4 most common digital signage content mistakes (and how to fix them)

So you've successfully deployed a digital signage solution; you've followed all the rules for strategic locations can navigate the CMS software with the best of them — but do you actually know how to reap the benefits of digital signage?

Digital signage in the workplace: Easy to install doesn't mean easy to use

While the pain of a tough installation fades with time, the pain of a difficult-to-use content management system lives with you forever.

Passing the roadblocks in the LED sign permitting process

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

10 key stats accelerating digital signage adoption

Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.

Robots and holograms? Are retailers losing focus?

Digital signage allows retailers to connect with and interact with consumers their way, by providing relevant, personalized and engaging experiences to consumers through the simple point of touch.

HTML5 ushers in big advances in digital signage interactivity

People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.

Digital signage hits the road to save lives

Digital signage display technology from Samsung recently was used in a prototype "Safety Truck" aimed at preventing traffic accidents and fatalities from drivers trying to overtake and pass semitractor-trailers.

Restaurant digital signage is heating up

Digital menu board blogger looks at hot trends in restaurant digital signage. Digital menu boards and restaurant digital signage are getting smarter and and becoming an invaluable source of actionable business intelligence.

Are you 'CONNECTING' with your customers?

The CONNECT 2015 Mobile Innovation Summit will teach restaurant operators and retailers how to provide customers with mobile connections to help build a loyal fan base.

Touch ordering coming to a Golden Arches near you

How McDonald's is using interactive digital signage technology to jump-start flagging sales.

How digital technologies are curing menu-labeling headaches

The technology that drives digital signage menu boards and self-ordering kiosks inside restaurant locations today is being used to maintain nutritional information disclosures in real time.

Maximize productivity and motivation in the workplace with digital signage

Digital signage in the workplace can reap multiple benefits. The McKinsey Global Institute reveals that engaged employees improve productivity by 20-25 percent in organizations.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Large-screen digital signage pumps up corporate meetings

The corporate world today deals with dramatically growing amounts of data. What better way to hold corporate meetings than with large-size screens displaying highly effective and vital content?

Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

Use digital signage to disrupt your workplace communications

What do Uber, Airbnb and StubHub have in common? They've all disrupted their industry segments. And digital signage can do the same to your workplace communications.

Digital signage, it's not just for lobbies anymore

Digital signage expert blogger looks at a variety of interesting use cases for digital signage in business, education and health care settings.

Are museums the next frontier for digital signage?

Schools and office spaces are incorporating video walls and digital signage for communications, but for really interesting projects, digital installations in museums may be the next big thing.

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