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Scoreboard arms race: Auburn set to take top spot

The largest digital signage LED display in college football is coming to Auburn University's Jordan-Hare Stadium in 2015, according to an announcement from LED manufacturer Daktronics of Brookings, South Dakota.

June 30, 2015

The largest LED video display in college football is coming to Auburn University's Jordan-Hare Stadium in 2015, according to an announcement from LED manufacturer Daktronics of Brookings, South Dakota.

Daktronics was chosen by Auburn University in Alabama to design, manufacture and install a roughly 10,800-square-foot display at Jordan-Hare. The new display will be paired with Daktronics' control system and a custom Daktronics audio system to elevate the game-day atmosphere for the Tigers, the company said.

"We are excited to have partnered with Daktronics in building the largest LED video display in college football," Auburn Director of Athletics Jay Jacobs said in the announcement. "There is no place in the country like Jordan-Hare Stadium to watch a football game, and this dynamic board will revolutionize the game-day experience and make it even better. Our fans are going to be in awe the first time they see it, and they are going to really enjoy all the creative and dynamic things we will be able to do with it."

The massive new display will measure approximately 57 feet high by 190 feet wide and be comprised of more than 8.7 million LEDs – an increase from the existing 30-foot high by 74-foot wide display. This new display will include variable content zoning to allow for one large image to be shown on the entire display or for multiple different zones of the display to show any combination of live video, instant replays, scoring and statistics, graphics and animations, and sponsors messaging.

"It's exciting to continue our long-standing relationship with Auburn University by providing them with this awe-inspiring new video display," Daktronics CEO Reece Kurtenbach said. "The capabilities provided by a display of this size matched with Daktronics' control system allows the university to really get creative when planning their game-day entertainment. We're looking forward to seeing the overall presentation when the new system is fired up for their first game."

Two new ribbon displays will also be installed along the seating fascia of the stadium, each measuring approximately 3.5 feet high by 435 feet wide and featuring a 15HD pixel layout. These displays work in conjunction with the main display to help brand the entire event and show additional statistics, graphics and sponsorship messages.

Integrated into the video and scoring system will be a new top-of-the-line, custom Daktronics audio system. The system will measure 33 feet high by 70 feet wide – larger than the previous video display – to provide full-range sound reproduction and clear, intelligible speech for Auburn fans.

Daktronics said it engineered the audio solution using JBL and Danley Sound Labs products in a centralized scoreboard cluster of full range line arrays and low frequency subwoofers to fit the specific acoustical and structural properties of Jordan-Hare Stadium. Accompanying delay speakers will provide sound to shaded areas along the sidelines. The system comes with a touchscreen control solution and custom presets are available to configure this system for different sections to be turned on or off to meet the needs of each event. 

(Photo provided by Auburn Athletics)


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