Digital signage helping TOMS #WithoutShoes campaign put best foot forward

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TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.

FEATURES


Outdoor digital signage: To enclose or not to enclose?

When working with end-users to determine the best fit for them regarding an outdoor display, there is a wide range of factors to consider.

Digital signage celebrates Earth Day across the US

Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock today in support of Earth Day.

Coke digital signage brings some cool summer color to Oz

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.

Zoos putting digital signage on display

Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters, as well as a better way to actively engage visitors and drive revenues.

Ordering up digital signage benefits at the drive-thru

While many QSRs have seen the light in digital signage inside the restaurant, some operators are still slow to think outside the box when it comes to digital menu boards in the drive-thru.

Amusement parks taking digital signage for a ride

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North American amusement park chain.

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Go across the country with Art Everywhere US

Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.

Enroll in 'Digital Signage Kiosks 101'

Digital signage and kiosk enclosure experts take webinar participants to school on the basics of digital signage kiosks.

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NEWS


Digital billboards join the fight against human trafficking

For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.

Pattison puts Digital Spectacular at US-Canada crossing

Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.

Digital billboards help make the perfect 'promposal'

Students turning to outdoor digital signage advertising to invite their dates to prom.

Watchfire intros 10-year guarantee on new digital billboards

Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.

LA Galaxy set to score largest soccer-specific LED video board

The StubHub Center and Major League Soccer's LA Galaxy have picked digital signage manufacturer Daktronics to install 'the largest LED video display for professional soccer-specific venues,' company says.

Georgia digital billboard firm getting creative

Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.

APN Outdoor launches new digital billboards in Sydney

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

First touchdown at the Super Bowl? Digital signage is already in the end zone

In preparation for this season and ultimately this weekend's big game, University of Phoenix Stadium and the Arizona Cardinals have improved their venue's game-day experience by calling on Daktronics of Brookings, South Dakota, to manufacture and install a new high-definition LED video display for the stadium.

Navy SEAL Museum defending its digital signage with The TV Shield

The Navy SEAL Museum on North Hutchinson Island in Florida is protecting its digital signage displays with Protective Enclosures Company's The TV Shield outdoor TV enclosures, PEC announced.

Purdue Boilermakers deploy outdoor digital signage in the 'End Zone'

Special fan zone and stadium concourses at Boilermakers' football stadium equipped with outdoor displays.

San Diego Padres' Petco Park gets digital signage upgrade

The San Diego Padres have picked Daktronics of Brookings, South Dakota, to provide a new LED video display system for Petco Park that will include the third largest video display in all of baseball.

Digital signage lights up 'world's tallest' Christmas Tree in Times Square

For the first time, four signs high atop One Times Square joined together to create the world’s tallest digitally-animated, multicolored Christmas Tree, according to an announcement from Toshiba Corp. and TDK U.S.A. Corp.

Samsung intros high-bright displays for Smart Signage lineup

Samsung today announced a new lineup of 2,500-nit, high-brightness digital signage displays in screen sizes ranging from 46 to 75 inches.

NEC intros new eco-friendly sunlight-readable digital signage display

The 47-inch specialty LCD display is designed to intelligently adapt to its surroundings, offering a bright, clear image when required, without wasting energy when it's not.

APN Outdoor puts up Adelaide's second digital billboard

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

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LG-MRI is an Atlanta based designer and manufacturer of Digital LCD Displays (32"-84"), Digital Menu Boards, Pump-Top Displays and Self-Ordering Kiosks. The BoldVu ® product line encompasses both indoor and outdoor configurations.