Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.
TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.
When working with end-users to determine the best fit for them regarding an outdoor display, there is a wide range of factors to consider.
Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock today in support of Earth Day.
JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.
Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters, as well as a better way to actively engage visitors and drive revenues.
While many QSRs have seen the light in digital signage inside the restaurant, some operators are still slow to think outside the box when it comes to digital menu boards in the drive-thru.
Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North American amusement park chain.
Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.
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A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
To see road traffic information on the go, drivers in Sydney, Australia, can now rely on electronic paper signs optimized for road traffic that have just been launched by the Australian Road and Maritime Services, the company says.
The largest digital signage LED display in college football is coming to Auburn University's Jordan-Hare Stadium in 2015, according to an announcement from LED manufacturer Daktronics of Brookings, South Dakota.
Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.
Cross-track digital media system operator XTD Limited has unveiled what it says are "the world’s first" open-air, cross-track digital signage installations leading to the launch of the media network in another major Australian city, according to a company announcement.
Audio and video solutions and accessories provider Peerless‐AV showcased a wide variety of its products at this year's InfoComm in Orlando, Florida, at its Daytona 500‐themed booth.
Offered in landscape and portrait orientations in 42-, 49- and 55-inch sizes, the new Pro Series models feature numerous improvements and provide commercial integrators with an even more comprehensive solution for outdoor A/V projects, company says.
Weatherproof displays stand test of time in outdoor installation, SunBriteDS says.
The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.
For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.
Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.
Students turning to outdoor digital signage advertising to invite their dates to prom.
Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.
The StubHub Center and Major League Soccer's LA Galaxy have picked digital signage manufacturer Daktronics to install 'the largest LED video display for professional soccer-specific venues,' company says.
Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.
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The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.