News
Cylindrical digital signage column installed in London
July 21, 2016
BrightSign LLC, a maker of digital signage media players, and Project Audio Visual, have announced the installation of a cylindrical digital signage column at the Westfield Shopping Centre in White City, London, according to a press release from BrightSign.
"We claim to be able to fulfill any brief, but this project really put our capabilities to the test," said Steve Hudson, sales director of Project Audio Visual. "We were required to install a Dynascan curved LED display around a column within a store at the Westfield Shopping Centre. Because we make all of our fixtures to order, ensuring that we can fulfill any brief, this was not a concern. However, our client had an extremely short timescale, which is where we had to use our initiative to ensure that the deadline was met, whilst maintaining our impeccably high standards."
Curved signage gives customers a great view of advertisements and on brand content, wherever they are standing, Hudson said. Curved displays give the appearance of a wider screen, catching the attention of potential customers even in a large space, such as a shopping center.
A challenge with curved displays is that they are a non-standard format. BrightSign said its players, with their configurable resolution, make it easy to ensure that the content fits the screen correctly.
"This screen is 820 x 580 format — we were able to set that resolution in the player so that the content wraps around the column correctly," Hudson said. "The easy and straightforward configuration of BrightSign players in BrightAuthor is a major benefit when we're working to a tight deadline like this. We simply didn't have the luxury of using the trial and error approach to find the correct settings."
The BrightSign media player allows the content to be altered remotely, enabling the client to keep up with seasonal branding changes, according to the release. BrightSign signage offers HD video quality and a solid state platform that can be used to stream presentations and live TV.
The cylindrical digital signage display was designed by Project Audio Visual, along with Dynascan. Due to the short timescale of the project, all of the components were flown to the Project Audio Visual warehouse in Shanghai to build the LED column. It was then shipped it to the site for installation, the release said.
Included In This Story
BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
