Digital signage can stay at the YMCA

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A communications strategy featuring digital signage is helping the YMCA of Greater New York stay fit and healthy.

FEATURES


Pepsi pranksters at it again with augmented reality 'Time Tunnel'

Digital signage projection tech and some keen special effects used to shocking effect by Pepsi Max U.K.

Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

Shazam lands in the mall

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

Amusement parks taking digital signage for a ride

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North American amusement park chain.

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

Digital signage content design isn't always black and white

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

Digital signage the Rx for chronic boredom

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

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NEWS


Toronto transit shelters go digital for the holidays

Canada's Astral Out-of-Home, a division of Bell Media, earlier this year announced the planned exclusive deployment of 40 digital signage transit shelters in Toronto in time for the holiday season this month.

Audi drives digital signage at LA Auto Show

Audi of America completely redesigned its display for the 2014 Los Angeles Auto Show, adding interactive digital signage for a more immersive brand experience.

Golf-cart digital signage ad firm inks Fortune 500 advertiser

Digital Caddies Inc., a provider of on-course technology services and content to golfers, and digital sports sales firm Access Sports Media have announced a new advertising agreement with a leading financial institution.

Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

OUTFRONT Media expands DOOH capabilities

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

Digital Signage Expo 2015 seminar to explore mobile out-of-home strategies

Digital Signage Expo has announced that its four-part Digital Signage Seminar Program at DSE 2015 will include an hour-long session titled, “How to Think About a Mobile Out-of-Home Strategy.”

Marcus Theatres extends digital signage network deal with Cinema Scene

Extension provides digital lobby exclusivity through 2023, company says.

APN Outdoor puts up Adelaide's second digital billboard

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

EPL's Fulham FC rolls out digital signage

Soccer club deploys digital signage to create a more efficient method of communicating in-store offers, match day lineups and upcoming fixtures, as well as incorporating live TV feeds and live match day feeds.

500 London taxis getting digital signage toppers

500 screens will be deployed on taxi tops across London beginning in January 2015.

Anheuser-Busch deploys 1,000 transparent digital signage coolers

MRI has deployed 1,000 of its ThruVu Digital Coolers for the beer-brewing giant and parent company of Budweiser.

PGA of Australia tees off digital billboard campaigns

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.

Edison Research joins DPAA

Research and polling firm added to ranks of digital signage advertising association.

Slovenian DOOH network running on cloud-based digital signage

TSmedia's "Digital Giants" LED displays to run on BroadSign's digital signage platform.

ALDO Shoes gets on the digital signage bus

Interactive digital signage installation allowed people on the go to view the #PERFECTPAIR campaign video as well as shop this season’s collection, all while waiting for the bus.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.