Expansion plans have On The Go digital signage kiosks on the move in NYC Subway


New York City Subway riders will soon have more information at their fingertips, as the On The Go Travel Station network of interactive digital signage kiosks adds almost 200 units to its footprint, according to an announcement from MTA NYC Transit.


Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

The DST Top 5: August's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Go full spectrum: Don't forget the other half of your digital signage

Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

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Corner Media, formerly Glanz Digital, rebrands and expands into new markets

Corner Media, formerly Glanz Digital, a location-based digital media company, has rebranded and is expanding into new markets, fusing digital signage and traditional outdoor advertising, according to a company announcement.

Clear Channel Outdoor taps location-based analytics to enhance DOOH campaigns

Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home assets with location-based audience analytics.

Wi-Fi analytics integrating with digital signage for data-driven in-store marketing

In-store analytics and marketing provider Walkbase and electronics and display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens.

Georgia outdoor advertiser going digital in Eurasia

Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.

New New York subway station gets on the digital signage train

Out-of-home media company Outfront Media Inc. announced it has deployed what it says is "the future of consumer engagement within out-of-home advertising": new app-powered digital smart displays throughout the New York City MTA's all new 34th Street-Hudson Yards station.

Titan, Control Group complete merger, form Intersection

The merger of out-of-home advertising company Titan and technology and design firm Control Group to form Intersection, announced earlier this summer, has been completed, according to an announcement from Intersection.

Celebrities take to digital billboards to promote new recycling system

Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's celebrity-led 'Let's recycle right!' campaign, which introduces a new standardized labeling solution for recycling bins.

Digital signage solution talks to shoppers about their wine pairings

This solution consists of HD digital signage, plus a patented, on-demand audio information platform, to describe each of the beer, wine and spirits products available in a retailer's location.

Heavy equipment company gets digital signage makeover on Pennsylvania Turnpike

Heavy equipment company Modern Group has deployed LED digital signage to attract and engage customers on the Pennsylvania Turnpike.

DPAA adds Cineplex Digital Solutions to ranks

The Digital Place Based Advertising Association announced today that Cineplex Digital Solutions, the digital signage and experiential media agency of Cineplex Entertainment, has joined the organization.

Digital signage driving Shell TV Network in Turkey

Digital signage media player provider BrightSign LLC today announced that its players are powering a network of nearly 400 screens in Shell garage forecourts throughout Turkey, and are being rolled out to more than 1,000 locations throughout the country.

Lithuanian convenience store implements smart signage platform

Lithuanian convenience store chain Reitan Convenience Lithuanian has recently implemented Samsung's Smart Signage Platform to improve in-store advertising.

Signage solutions company integrates anonymized metrics

Signage solutions company Capital Networks Limited has entered into a reseller partnership agreement with OPTiFi Inc, a provider of anonymized metrics solutions.

Signage platform expands presence to international retailers

UK-based digital signage platform SignStix has partnered with Dubai-based retailer Sun & Sand Sports to provide a content management system and digital flagship store.

Hershey Bears score new digital signage scoreboards

Hershey Entertainment & Resorts of Hershey, Pennsylvania, has selected LED sign manufacturer Daktronics of Brookings, South Dakota, to outfit Hershey's Giant Center multipurpose arena with multiple video displays, including a center-hung configuration, according to an announcement from Daktronics.

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