Formetco calls up mobile app for digital billboards

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

FEATURES


Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital signage and static elements with 3D statues of bears, bison and moose.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital signage, this time down in the subway system and reacting in real-time to incoming subway trains.

Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

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NEWS


Captivate expands Canadian digital signage ad network

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada and signed a renewal agreement covering a dozen office buildings in Toronto, Vancouver and Calgary.

Digital signage phone-charging kiosks hit the show at VidCon 2015

Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the throngs attending this past weekend's VidCon 2015 charged and engaged.

RMG Networks unveils largest digital signage platform upgrade in 5 years

Software updates includes more than 100 new features and improvements designed to increase usability, efficiency and security, company says.

Nielsen study highlights efficacy of digital billboards

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

APN Outdoor adds to digital billboard portfolio in Sydney CBD

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to an APN Outdoor announcement.

After launch of new ad platform, TouchTunes joins DPAA

The Digital Place Based Advertising Association today announced a new addition to its ranks, TouchTunes, which earlier this year announced the launch of a new digital out-of-home activation platform for advertisers to connect with millennial consumers.

Titan CEO joining DPAA board

The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of directors.

STRATACACHE expands shopper marketing with IZ-ON acquisition

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing solutions designed to activate shoppers along the path to purchase.

Health-and-beauty chain Clicks South Africa clicks on digital signage for in-store marketing

South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that entails installing digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers.

Mohegan Sun launches DOOH campaign in Boston

Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.

'World's first' open-air, cross-track railway digital signage pops up in Queensland

Cross-track digital media system operator XTD Limited has unveiled what it says are "the world’s first" open-air, cross-track digital signage installations leading to the launch of the media network in another major Australian city, according to a company announcement.

ID-protection and advertising kiosks expanding network with digital signage software

The BroadSign digital signage platform will power Identity Shred shredding kiosks featuring third-party advertising in 200 university locations.

ClearVision DOOH network lands at Denver Int'l Airport

Clear Channel Airports and Denver International Airport today announced the launch of CCA's in-airport digital signage TV network, ClearVision, throughout the airport's three concourses at airline gateholds.

Georgia aquarium running digital signage in outdoor box office

Weatherproof displays stand test of time in outdoor installation, SunBriteDS says.

In-mall digital signage network switches to BroadSign

Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital signage software platform, according to an announcement from the companies.

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