Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.
Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.
It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?
Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.
The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.
A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.
Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg digital signage for restaurants; the possibilities are endless.
A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.
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Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.
Outdoor advertising giant JCDecaux is partnering with Alcatel-Lucent to develop smart street furniture that would allow for both improved wireless coverage and data connectivity, while also allowing for spreading connected digital signage displays in street furniture across urban centers.
Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and location-based services.
Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for full-screen video advertising throughout every round of golf played at participating courses, according to a company announcement.
Wuxi Inter IKEA Center Property Company Ltd. in Wuxi, China, installed a large video display and covered a three-story glass elevator shaft with freeform LED elements from Brookings, South Dakota-based Daktronics, according to an announcement from the LED signage provider.
Small Business RedeSIGN competition gives small business owners chance to win Smart Signage TV for advertising.
Hundreds of digital billboards in Pennsylvania and surrounding states have joined the manhunt for the man accused of killing a Pennsylvania State Police officer and wounding another, according to LehighValleyLive.com.
The Digital Place Based Advertising Association announced today that Clear Channel Airports has signed on as the latest company to join the association.
Australian digital out-of-home network Val Morgan Outdoor announced its inventory across the Val Morgan PumpTV gas station network is being programmed and traded automatically based on real-time audience viewing metrics.
European digital signage screen network Amscreen will further expand its presence on the continent with the rollout of its digital screens in 60 SOCAR petrol stations across Switzerland, the company recently announced.
Digital Caddies Inc., a provider of on-course technology and content delivery services for golf courses, is expanding its digital signage network at the courses of National Golf Management, the largest owner-operator of golf facilities in the Myrtle Beach, South Carolina, market, according to an announcement from Digital Caddies.
Montreal-based indoor advertising network Newad today announced its plan to double the number of its digital signage advertising boards in Canada.
Baltimore's NV3 Technologies has launched its new website featuring mobile device-charging solutions and information about its free digital signage solutions.
Parabit Systems is to reveal its latest self-service kiosk, the New Aveta, at the Airports Council International-North America 2014 annual conference and exhibition next month in Atlanta.
Companies with combine efforts to offer payment products and create the largest at-pump interactive digital media network.
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Out-of-home advertising giant JCDecaux has completed the rollout of 169 new mobile-charging kiosks at the four largest international airports in the U.S.; the kiosks will exclusively feature Verizon advertising and content on digital signage screens.