March Madness coming to a digital billboard near you

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Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

FEATURES


Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

Porsche, HP rev up Chelsea Market Feed

The Chelsea Market Feed powered by The Huffington Post digital signage network inside New York City's Chelsea Market is bringing high-tech to a hip destination.

Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Outdoor digital signage trends for 2015

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

Digital signage can stay at the YMCA

A communications strategy featuring digital signage is helping the YMCA of Greater New York stay fit and healthy.

Pepsi pranksters at it again with augmented reality 'Time Tunnel'

Digital signage projection tech and some keen special effects used to shocking effect by Pepsi Max U.K.

Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

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NEWS


Phone-charging and digital signage ad kiosk firm launches owner-operator program

Brightbox Inc., platform provider of secure mobile device charging lockers, announced today the inception of its Owner-Operator Program.

APN Outdoor launches new digital billboards in Sydney

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

Canadian DOOH operator draws up sketchy exhibition

Canadian out-of-home advertising company Pattison Outdoor Advertising has launched its annual "Sketching the Line" exhibition of drawings on digital signage advertising screens in transit stations.

Digital signage ad and vending kiosk firm joins DPAA

The Digital Place Based Advertising Association announced today that Vengo has signed on as the latest company to join the Association.

Interactive kiosks installed at California high school

Students at Hanford, California, high schools will soon be able to purchase school supplies and learn about school events through new interactive kiosks.

Signet features new Eyesync platform as digital signage-audio solution at DSE15

Platform designed to deliver immersive experiences when integrated into environments that feature multiple viewing experiences, company says.

Ayuda launches private marketplaces, exchanges for DOOH media sellers

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers.

Christie rolls out digital signage ad network to first 200 movie theater lobbies

Christie's ad-based digital signage network provides revenue generation and customer engagement in theater lobbies across the U.S.

Zoom lands exclusive digital signage, advertising deal with 24 Hour Fitness

Fitness digital media company Zoom Media today announced an exclusive long-term media and advertising agreement with health club chain 24 Hour Fitness.

Gemalto, Tapit team to being mobile payments to outdoor media

Companies will give U.K. consumers the ability to to buy digital content by tapping their smartphone on an advertisement that features either an NFC tag, QR code or beacon technology.

Captivate rebrands elevator and lobby digital signage networks

Company is unveiling a contemporary content presentation to increase engagement with a captivated audience of upscale, hard-to-reach business professionals and drive value for advertising and commercial real estate partners.

Cinema Scene launches inaugural all-digital movie theater lobby

Cinema Scene Marketing has announced the completion of the first installation of its Digital Poster Initiative, deploying full-motion digital signage displays in place of the traditional paper movie posters.

Amscreen, Clear Channel UK ink digital signage deal

European digital signage solutions company Amscreen and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor, sunlight-visible digital signage screens deployed across the U.K.

BroadSign driving 'nation's largest Hispanic digital signage network'

Hispanic digital signage network Admirable LLC has completed its initial deployment of 265 screens using BroadSign International LLC's cloud-based software, according to an announcement from BroadSign.

TruMedia measuring digital signage viewership in Copenhagen Airport

Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.