Interactive Touchscreens Give Marketers an Edge

Touchscreen displays can offer a superior product demo and make it come alive.

FEATURES


Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?

Go across the country with Art Everywhere US

Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

What not to do in digital signage

A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

The endless possibilities of digital signage for restaurants

Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg digital signage for restaurants; the possibilities are endless.

Surf's up: The smell of digital signage success

A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.

Coca-Cola and Microsoft, heating up coolers with digital signage

Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

ISA works with Chicago to overturn digital sign ban, Part II

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

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NEWS


Canadian rollout of smoothie kiosks to feature digital signage

U-Vend has been given exclusive rights for the sale of Arthur's Smoothies in self-service kiosks across Canada, and the kiosks will include a digital signage advertising component, according to a U-Vend press release.

San Diego Fiat dealership deploys solar-powered digital signage

Renewable energy Media and Branding product company Envision Solar International Inc. recently deployed its EV ARC Digital Platform at Kearny Mesa Fiat in San Diego, according to a company release.

DPAA's Nielsen analysis shows reach of digital signage advertising

A new analysis of reported Nielsen data done by the DPAA shows that digital place-based networks deliver more impressions among 18- to 49-year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks.

Huffington Post driving digital signage in Chelsea Market

Digital out-of-home and brand experience provider Pearl Media will debut its new digital feed later this summer in New York City's Chelsea Market, a digital signage network called The Chelsea Market Feed powered by The Huffington Post and providing content for consumers and tenants.

Digital billboards to warn of emergencies in Des Moines

Clear Channel-Des Moines in Des Moines, Iowa, and the Polk County (Iowa) Emergency Management Agency recently partnered to enable the Polk County EMA to leverage digital signage and digital out-of-home media to communicate safety and disaster preparedness information to protect citizens and visitors during emergencies.

After three slow-growth years, DOOH trending up, PQ Media says

Global digital out-of-home media revenues are on pace for accelerated 11-percent growth in 2014 following three consecutive years of slowing expansion, as a dynamic combination of sporting mega-events, increased ad spend on health care and transit video nets, and a...

Mass transit DOOH network in China creating massive transit Wi-Fi network

VisionChina Media Inc., a Chinese digital out-of-home advertising network set in mass transportation systems, recently announced it has formed a strategic partnership with Huawei Technology Co. Ltd., a global information and communications technology solutions provider, to initiate joint research and...

Qantas lands digital signage network in airline clubs and lounges

Australian airline Qantas has partnered with oOh! Media to launch "QView," a new interactive digital signage experience in Qantas Clubs and Lounges across Australia, according to an announcement from the carrier. QView delivers relevant news, sport, weather and bespoke content...

Device-charging and digital signage ad kiosks landing in three of the country's busiest airports

Interactive and digital out-of-home advertising solutions designer Monster Media has renewed its interactive digital wall agreement and signed an additional contract with Clear Channel Airports, a brand division of Clear Channel Outdoor, to roll out a nationwide network of interactive charging stations.

UK service station operator brings digital signage into the breakroom

Amscreen Digital Solutions today announced a partnership with motorway service operators Welcome Break that will see screens installed in break areas and team rooms.

500 Brazilian buses running with digital signage

Brazilian digital signage transit network Nemooh Servicos de Mídia LTDA has deployed its first 1,000 screens in 500 buses with BroadSign International LLC’s digital signage software platform, according to an announcement from BroadSign.

Digital signage coming in for landing at Toronto Airport

The Toronto airport's passenger terminal is about to get a digital out-of-home advertising makeover from Clear Channel Outdoor-Canada.

Welsh shopping district puts LED digital signage in its cart

The Queen Street shopping district in Cardiff, Wales, in the U.K. has deployed a new 6-square-meter (roughly 65-square foot) LED digital signage display.

DPAA adds new weather, golf, amusement park and banking members

The Digital Place-based Advertising Association announced today that AccuWeather Inc.; Cedar Fair amusement park; golf course digital signage company Digital Caddies; and investment banking firm Peter J. Solomon Company have joined the association. "We have had a strong increase in...

Tesco Extra shops for digital signage 'tweet' wall

U.K.-based digital display specialist I-Led Media has completed its first major project for supermarket giant Tesco, installing a digital signage video "tweet" wall outside the Tesco Extra in Lincoln. The company, which specializes in digital signage kiosks and high-bright digital...

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.