Lithuanian convenience store implements smart signage platform

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Lithuanian convenience store chain Reitan Convenience Lithuanian has recently implemented Samsung's Smart Signage Platform to improve in-store advertising.

FEATURES


The DST Top 5: August's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Go full spectrum: Don't forget the other half of your digital signage

Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital signage and static elements with 3D statues of bears, bison and moose.

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NEWS


Signage solutions company integrates anonymized metrics

Signage solutions company Capital Networks Limited has entered into a reseller partnership agreement with OPTiFi Inc, a provider of anonymized metrics solutions.

Signage platform expands presence to international retailers

UK-based digital signage platform SignStix has partnered with Dubai-based retailer Sun & Sand Sports to provide a content management system and digital flagship store.

Hershey Bears score new digital signage scoreboards

Hershey Entertainment & Resorts of Hershey, Pennsylvania, has selected LED sign manufacturer Daktronics of Brookings, South Dakota, to outfit Hershey's Giant Center multipurpose arena with multiple video displays, including a center-hung configuration, according to an announcement from Daktronics.

DigiCom acquires Amscreen media networks

U.K.-based digital signage firm Amscreen recently announced that it has signed a new partnership agreement that will see DigiCom take ownership of the media sales and marketing activities over its 3,500-strong U.K. roadside and health care digital signage networks.

New platform integrates digital signage and digital online to target Australia's 2 million small businesses

A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media as part of its online and offline product strategy, the Australian out-of-home company has announced.

JCDecaux plans 'significant digital transformation' for London bus shelters

The company announced it has been awarded what it called "the world's largest bus shelter advertising concession" by Transport for London. The company's announcement indicated it plans an extensive digital signage refurbishment of bus shelters across London.

Mazda hits the road in Oz on digital billboards

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Insurance company bets on digital signage

Lietuvos Draudimas, one of the largest insurance providers in the Baltics, has implemented Samsung's Smart Signage Platform, powered by Signagelive's cloud-based software, to manage a nationwide digital advertising campaign.

Empty space now ad space in the Indooroopilly Shopping Center

Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.

The New York Times launching mobile ad content, 'Mobile Moments'

The New York Times today announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user's day when Times journalism is particularly helpful in keeping readers "informed and inspired."

Controversy puts Tim Hortons' in-store digital signage network under the microscope

The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News. The review of the Tims TV in-store digital signage network comes after it was embroiled in controversy over third-party advertising.

Formetco calls up mobile app for digital billboards

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

Captivate expands Canadian digital signage ad network

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada and signed a renewal agreement covering a dozen office buildings in Toronto, Vancouver and Calgary.

Digital signage phone-charging kiosks hit the show at VidCon 2015

Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the throngs attending this past weekend's VidCon 2015 charged and engaged.

RMG Networks unveils largest digital signage platform upgrade in 5 years

Software updates includes more than 100 new features and improvements designed to increase usability, efficiency and security, company says.

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