Mohegan Sun launches DOOH campaign in Boston

Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.

FEATURES


JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital signage and static elements with 3D statues of bears, bison and moose.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital signage, this time down in the subway system and reacting in real-time to incoming subway trains.

Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

Digital signage, it's not just for lobbies anymore

Digital signage expert blogger looks at a variety of interesting use cases for digital signage in business, education and health care settings.

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NEWS


'World's first' open-air, cross-track railway digital signage pops up in Queensland

Cross-track digital media system operator XTD Limited has unveiled what it says are "the world’s first" open-air, cross-track digital signage installations leading to the launch of the media network in another major Australian city, according to a company announcement.

ID-protection and advertising kiosks expanding network with digital signage software

The BroadSign digital signage platform will power Identity Shred shredding kiosks featuring third-party advertising in 200 university locations.

ClearVision DOOH network lands at Denver Int'l Airport

Clear Channel Airports and Denver International Airport today announced the launch of CCA's in-airport digital signage TV network, ClearVision, throughout the airport's three concourses at airline gateholds.

Georgia aquarium running digital signage in outdoor box office

Weatherproof displays stand test of time in outdoor installation, SunBriteDS says.

In-mall digital signage network switches to BroadSign

Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital signage software platform, according to an announcement from the companies.

Pattison Onestop partners with Pelmorex Media for weather and traffic content

Pattison Onestop, a division of Pattison Outdoor Advertising, has partnered with Pelmorex Media Inc. to provide weather and traffic content for Pattison's office digital signage network.

NEC's VUKUNET closing in on 2 billion impressions in 100k locations

NEC Display Solutions of America today announced that VUKUNET, its ad serving platform for the digital out-of-home and digital signage advertising industry, has expanded its presence to more than 1.8 billion ad impressions in 100,000 locations since launch.

Flyte Systems launching revenue-generating digital signage guest service solutions at HITEC

Flyte Systems, a division of ITS, will arrive at HITEC 2015 with three new digital signage solutions to improve guest service and increase property revenue, the company announced.

Pattison Onestop combines mobile, DOOH ad platforms

Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced.

BroadSign digital signage powering Cinemark DOOH network in Latin America

Global digital signage software and solutions provider BroadSign International LLC is powering the launch of Flix Media Corp. in Central and South America, according to an announcement from BroadSign.

StrandVision automates real estate digital signage

StrandVision Digital Signage today announced the ability to connect to any Real Estate Transaction Standard server to automatically add, remove and update realtor property listings every 15 minutes.

DOOH campaign promotes child safety awareness

The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.

Pimm's dives into summer with temp-activated digital signage campaign

Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to the Ocean website.

Phone Italia driving digital signage on smartphone-charging kiosks

Phone Italia, a custom smartphone-charging station manufacturer, integrates its charging stations with WebDT Content Manager 6 Pro software to display digital signage advertisements.

Digital billboards join the fight against human trafficking

For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.