The Promise of Digital Signage Advertising

The combined power of data and context can help organizations maximize the value of their digital signage networks.

Type: Special Report

Sponsor: Omnivex

Making the Right Digital Signage Choice for Storefronts

Traditional LCD displays generally haven't been a good solution for store windows, but developments in display technology are changing that.

Type: White Paper

Sponsor: LG-MRI

Intelligent Self-Service Offer Center Solution Enabled by Intel

The primary objective of retailers is to get shoppers to buy, and then to buy even more. In this digitally-challenged world, persuading customers to spend may require finding new ways to engage them.

Type: Case Study

Sponsor: Intel Corporation

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Using digital to its potential wins customers over and over again

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?

Art and interactivity painting a new digital signage experience, Pt. II

Digital signage is an inherently visual medium, and is increasingly being used to visualize data from business applications or other feeds. But to improve the branding or the ambiance at a location, content as art is emerging, and art through interactivity is providing an engaging and immersive experience.

Learn the basics of digital billboard rate setting

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.

'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

Sometimes there is such a thing as a free lunch

Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create their own menus onscreen in less than a minute.

Digital signage getting advertisers to 'Feel the Real'

There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home aim to capitalize.

How digital signage meets the corporate hierarchy of needs

The opportunity cost of not using digital media is now greater than the cost of its use, digital signage expert Lyle Bunn says, and this opportunity cost applies up and down the corporate hierarchy of needs.

Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and their time-traveling DeLorean traveled to the past, present and future.

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Digital out-of-home rallies around 'Project Everyone'

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

The DST Top 5: August's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.