Digital billboards help make the perfect 'promposal'

Students turning to outdoor digital signage advertising to invite their dates to prom.

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5 for 5: April's top digital signage headlines

It's time for a look back at the most-read articles on Digital Signage Today in April, recapping the biggest news headlines of the month.

Digital signage celebrates Earth Day across the US

Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock today in support of Earth Day.

Coke digital signage brings some cool summer color to Oz

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.

New digital signage advertising coming to the London Tube

Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London Underground.

Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

March Madness coming to a digital billboard near you

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

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NEWS


Mexico City Metro gets on the digital signage train

Switzerland-based Navori's digital signage software is driving the rollout of ISA Corporativo's digital signage network in the Mexico City Metro, the second largest metro system in North America.

Watchfire intros 10-year guarantee on new digital billboards

Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.

APN expanding cross-track train station digital signage ad platform

Australian outdoor media provider APN Outdoor has announced that the final market in its Eastern Seaboard XtrackTV train station digital out-of-home offering will be available for sale in the coming weeks with the Brisbane network to go live in June.

British Airways piloting digital signage phone-charging kiosks

Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City.

Christie, Screenvision kickstart DOOH partnership at NYC Upfront event

Digital signage display and solution company Christie announced it is installing its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7.

NYC MTA's On The Go Travel Station network now rated by Nielsen

Interactive digital signage kiosk network reaches an average daily ridership of more than 1.4 million through a network of more than 140 interactive screens located in 29 stations in the Bronx, Brooklyn, Manhattan and Queens.

Green Bay Packers rolling out IPTV HD video solution for Lambeau Field

Team opts for VITEC's EZ TV and portable MGW encoders for flexible low latency streaming of live video and digital signage content to enhance game-day experience at Lambeau Field.

Digital signage coolers creating engagement for Heineken in UK

Signagelive-powered coolers transform refrigerator doors into engaging digital signage and entertainment platforms, company says.

Cinema Scene inks long-term deals for movie theater marketing

Overland Park, Kansas-based Cinema Scene Marketing has announced the signing of long-term agreements with more than 35 key exhibitors, guaranteeing their participation in Cinema Scene's Digital Media Network.

TouchTunes launches DOOH ad platform

TouchTunes, the North American in-venue interactive music and entertainment network, recently announced the launch of Attract Media, a new digital out-of-home activation platform for advertisers and publishers to connect with millennial consumers in more than 60,000 social venues nationwide.

Transformers roll out with projection mapping in Colombia

To tie in with the premiere of "Transformers: Age of Extinction" in Colombia, the rental-staging company Big Video delivered a digital signage projection mapping display on the façade of the Calima shopping mall in Bogotá.

EYE Corp. launching jukebox digital signage network EYE play

EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment Network, the entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in more than 23,000 bars nationwide.

Tiffany & Co. take over LAX terminal with huge digital signage display

Outdoor advertising company JCDecaux has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower.

Rhode Island primary care chain educating patients with waiting room digital signage

Coastal Medical updates patient waiting rooms using Videotel's looping digital signage players to provide informational videos to educate its patients.

Georgia digital billboard firm getting creative

Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.

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