Skoda takes digital signage for a test drive at Waterloo Station

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In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

FEATURES


Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

Porsche, HP rev up Chelsea Market Feed

The Chelsea Market Feed powered by The Huffington Post digital signage network inside New York City's Chelsea Market is bringing high-tech to a hip destination.

Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Outdoor digital signage trends for 2015

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

Digital signage can stay at the YMCA

A communications strategy featuring digital signage is helping the YMCA of Greater New York stay fit and healthy.

Pepsi pranksters at it again with augmented reality 'Time Tunnel'

Digital signage projection tech and some keen special effects used to shocking effect by Pepsi Max U.K.

Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

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NEWS


Cinema Scene launches inaugural all-digital movie theater lobby

Cinema Scene Marketing has announced the completion of the first installation of its Digital Poster Initiative, deploying full-motion digital signage displays in place of the traditional paper movie posters.

Amscreen, Clear Channel UK ink digital signage deal

European digital signage solutions company Amscreen and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor, sunlight-visible digital signage screens deployed across the U.K.

BroadSign driving 'nation's largest Hispanic digital signage network'

Hispanic digital signage network Admirable LLC has completed its initial deployment of 265 screens using BroadSign International LLC's cloud-based software, according to an announcement from BroadSign.

TruMedia measuring digital signage viewership in Copenhagen Airport

Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project.

Golden Pantry chain stocks up on digital signage and mobile advertising

The Convenience Network, a digital signage network provider to the c-store industry, has moved forward with its strategic partnership with ad sales company Engage Mobile Media Solutions, and mobile ad tech supplier iSIGN Media Solutions.

PATTISON taking art to the mall with ABC digital signage project

Canadian out-of-home advertising company launching new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital signage network, the company announced earlier this month.

Zoom Media expands fitness digital signage network with GoodLife Fitness

With this expansion, Zoom now has 1,000 digital signage screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the largest fitness company in Canada.

Canadian DOOH network celebrating Canadian flag's 50th anniversary

Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital signage campaign taking place on the flag's 50th anniversary, this Sunday, Feb. 15, the company announced.

Digital outdoor advertising driving global outdoor ad market, study says

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems, according to a new research report from Global Industry Analysts Inc.

Wigwam golf resort gets on the cart with digital signage

Arizona's Wigwam Golf Resort has signed on with Digital Caddies Inc., a provider of on-course technology services and digital signage content to golfers.

Outdoor advertising firm opts for Dot2Dot, Scala to manage OOH inventory

Oklahoma City's Tyler Outdoor Advertising has chosen the Ad Manager comprehensive solution to manage its out-of-home and digital signage business, according to an announcement from media management software provider Dot2Dot Communications.

TravelCenters of America deploying digital signage company wide

TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying ADFLOW digital signage systems at many of its locations.

Titan lands $23M ad deal with Twin Cities' Metro Transit

Transit media sales company Titan has won a contract for static and digital signage advertising with Metro Transit, the mass transit agency for the Twin Cities, Minneapolis and St. Paul, Minnesota.

DSE keynote breakfast panel to look at 'Big Data - Small Screen Insights'

Digital Signage Expo has scheduled a thought leadership panel keynote presentation led by LBMA head Asif Khan.

Digital signage in the loo goes with BroadSign

Captive Media Ltd., which bills itself as "the first and only provider of digital signage in washrooms across the United Kingdom," has converted its network to BroadSign's cloud-based software platform.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.