Nebraska Furniture Mart integrates digital signage throughout new store


Premier Mounts, designer and manufacturer of AV mounting solutions, has partnered with Reflect Systems, a full-service provider of out-of-home digital media solutions, to integrate high-impact and branded digital signage throughout Nebraska Furniture Mart's new location in northern Texas.


'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

Sometimes there is such a thing as a free lunch

Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create their own menus onscreen in less than a minute.

Digital signage getting advertisers to 'Feel the Real'

There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home aim to capitalize.

How digital signage meets the corporate hierarchy of needs

The opportunity cost of not using digital media is now greater than the cost of its use, digital signage expert Lyle Bunn says, and this opportunity cost applies up and down the corporate hierarchy of needs.

Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and their time-traveling DeLorean traveled to the past, present and future.

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Digital out-of-home rallies around 'Project Everyone'

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

The DST Top 5: August's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

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New digital signage solution aims to open more cooler doors

Real Digital Media, provider of the enterprise-class NEOCAST digital signage platform, and Anthony, a Dover Company, today introduced the iDOOR, a merchandising solution that incorporates a media player and transparent LCD embedded within cooler or freezer doors to play full-motion video at the point of purchase.

Christie lures in Allure

Christie announced it acquired engagement and transaction technologies provider Allure Global Solutions, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as 'Allure, a Christie Company.'

Digital signage solution provider awarded patent for 'lift-and-touch' digital signage kiosks

ADFLOW Networks, a provider of digital signage solutions, recently announced it has been granted a new patent relating to its use of 'lift-and-touch' technology in its cloud-based digital signage software solution.

Sunshine Coast delivers tourist information via touchscreen

Sunshine Coast, Australia has now installed touchscreen kiosks around caravan parks to deliver information to visitors and give local businesses an opportunity to advertise their products.

Digital redesign debuts at Primark store in Madrid

Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered to bring what the companies call an innovative digital installation.

Nebraska city school board rejects kiosk/signage offer

The Plattsmouth, Nebraska Board of Education recently voted down a proposal to deploy informational display boards throughout its middle and high schools.

Digital signage brings Melbourne Cup to the masses

Australia's APN Outdoor teamed up with The Victoria Racing Club to share the real-time excitement of the Melbourne Cup Carnival far and wide using the outdoor advertisers' Elite Screen digital billboard inventory in Melbourne.

Digital signage firm integrates geo-targeting capabilities

MediaSignage Inc. has announced the release of its GPS-powered, location-based services for digital signage. The latest release allows for specific geo-targeting of campaigns based on the location of the screen, regardless of whether or not the display is in motion, the company said.

Fish-themed LED sign 'scales' new heights

SIS Digital announced it has 'scaled' new digital out-of-home heights with a novel digital signage installation in London featuring a unique fish-scale design that shimmers and appears to move in the wind.

Clear Channel Norway now streaming digital signage in Oslo Metro

Matrox Graphics Inc. today announced that Clear Channel Norway has installed Matrox Maevex H.264 encoders and decoders within three stations of the Oslo Metro system to deliver advertising content on 176 digital signage screens.

TrailerVision digital signage network links up with Vistar

Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform.

Toronto's SkyWay lands LED digital signage

IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to create two modern advertising platforms in Toronto's famous SkyWalk pedestrian walkway.

Canada's largest automotive accessory retail chain turns the key on digital signage

ScreenScape Networks Inc., announced that it has been selected by Action Car & Truck Accessories, Canada's largest automotive accessory retail chain, to power a nationwide in-store digital signage media channel.

Gett gets a ride on digital signage screens in NYC

Out-of-home communications specialist Posterscope USA is managing a new digital out-of-home campaign for recent client acquisition Gett, the growing on-demand car service operating in New York City and taking aim squarely at Uber.

Leeds lands largest full-motion LED screen

U.K. digital out-of-home firm SIS Digital announced it has taken the wraps off what it says is Leeds' largest full-motion LED digital signage screen.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.