Volta Digital Hybrid Charging Stations

Peerless-AV® Works with Volta Industries to Create Custom Charging Stations for Retail Centers in the Chicagoland Area

Type: Special Report

Sponsor: Peerless-AV




NEXCOM OPS Player Fuels QSR Growth in Western Asia

NEXCOM's OPS player helps a quick service restaurant (QSR) chain press ahead with its fast expansion plan. Already serving a global customer base, the QSR chain has set on an expansion spree to increase its presence in Western Asia. With the goal of opening a new store outfitted with digital menu boards every other week, the dire

Type: Special Report

Sponsor: NEXCOM




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press


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FEATURES


Digital signage brings out the coloring book

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne, Australia. Users were able to color Zentangle patterns found in many coloring books.

3 ways to build a better advertising strategy

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.

Digital signage scavenger hunts teach freshmen the ropes

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on a scavenger hunt to learn the ropes.

3 marketing deployments to get your creative juices flowing

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but sometimes you need some inspiration. Here are three creative marketing campaigns to help you get that process going.

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

Improvements in outdoor digital signage, menu boards

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

Is outdoor digital signage eco-friendly?

Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

5 ways the travel and tourism industry should be using digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.

NEWS