Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.
Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create their own menus onscreen in less than a minute.
There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home aim to capitalize.
The opportunity cost of not using digital media is now greater than the cost of its use, digital signage expert Lyle Bunn says, and this opportunity cost applies up and down the corporate hierarchy of needs.
DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and their time-traveling DeLorean traveled to the past, present and future.
In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.
'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.
A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.
On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.
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It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.
Real Digital Media, provider of the enterprise-class NEOCAST digital signage platform, and Anthony, a Dover Company, today introduced the iDOOR, a merchandising solution that incorporates a media player and transparent LCD embedded within cooler or freezer doors to play full-motion video at the point of purchase.
Christie announced it acquired engagement and transaction technologies provider Allure Global Solutions, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as 'Allure, a Christie Company.'
ADFLOW Networks, a provider of digital signage solutions, recently announced it has been granted a new patent relating to its use of 'lift-and-touch' technology in its cloud-based digital signage software solution.
Sunshine Coast, Australia has now installed touchscreen kiosks around caravan parks to deliver information to visitors and give local businesses an opportunity to advertise their products.
Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered to bring what the companies call an innovative digital installation.
The Plattsmouth, Nebraska Board of Education recently voted down a proposal to deploy informational display boards throughout its middle and high schools.
Australia's APN Outdoor teamed up with The Victoria Racing Club to share the real-time excitement of the Melbourne Cup Carnival far and wide using the outdoor advertisers' Elite Screen digital billboard inventory in Melbourne.
MediaSignage Inc. has announced the release of its GPS-powered, location-based services for digital signage. The latest release allows for specific geo-targeting of campaigns based on the location of the screen, regardless of whether or not the display is in motion, the company said.
SIS Digital announced it has 'scaled' new digital out-of-home heights with a novel digital signage installation in London featuring a unique fish-scale design that shimmers and appears to move in the wind.
Matrox Graphics Inc. today announced that Clear Channel Norway has installed Matrox Maevex H.264 encoders and decoders within three stations of the Oslo Metro system to deliver advertising content on 176 digital signage screens.
Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform.
IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to create two modern advertising platforms in Toronto's famous SkyWalk pedestrian walkway.
ScreenScape Networks Inc., announced that it has been selected by Action Car & Truck Accessories, Canada's largest automotive accessory retail chain, to power a nationwide in-store digital signage media channel.
Out-of-home communications specialist Posterscope USA is managing a new digital out-of-home campaign for recent client acquisition Gett, the growing on-demand car service operating in New York City and taking aim squarely at Uber.
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U.K. digital out-of-home firm SIS Digital announced it has taken the wraps off what it says is Leeds' largest full-motion LED digital signage screen.