Croatian digital signage network powering in-mall totems with BroadSign

Croatian digital signage network Go2Digital LLC has selected BroadSign International LLC's cloud-based digital signage software to power its screens in shopping malls — the first network of its kind in the country, according to an announcement from BroadSign.

FEATURES


Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

Digital signage content design isn't always black and white

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

Digital signage the Rx for chronic boredom

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage passports take 'Texas on Tour'

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

Shopper conversion through retail shelf media

A dynamic signage expert consultant takes a deep dive into shelf-level digital signage.

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Digital signage key ingredient for tasty Instagram selfie ad campaign

Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?

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NEWS


Digital signage plays big role in AT&T's new store concept

New store design in Spokane is focused on the customer's mobile lifestyle.

Lifeline intros new DOOH platform at DSE London

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.

Sleep Inn DFW Airport North lands real-time digital signage flight info

Flyte Systems announced the Sleep Inn DFW Airport North in Irving, Texas, has installed a FlyteBoard travel information display to provide guests with real-time flight information.

DPAA study shows shift from digital and online to digital place-based media

A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets into digital place-based media, according to an announcement from the DPAA.

New Zealand's largest digital billboard lands at Auckland Airport

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at Auckland Airport.

PGA National deploys on-cart digital signage at all five of its golf courses

Digital Caddies Inc., a provider of on-course technology services and digital content to golfers, has now installed its on-course digital signage tablets on all of PGA National's five golf courses, the company announced today.

Tennessee judge rules against digital billboards in Knoxville

A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits, according to the Knoxville News Sentinel.

Safety glass firm launches in-window digital signage screens for trains, buses

Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American market at the Houston meeting of the American Public Transport Association, according to an announcement from OSG.

BroadSign powering corporate comms digital signage in Argentina, Brazil, Chile

South American digital corporate communications solutions provider UpperMidia has selectedBroadSign International LLC's cloud-based digital signage software for its networks in Brazil, Argentina and Chile, according to an announcement from the companies.

Mall digital sign delivers marriage proposal

During the 45th anniversary celebration of Pennsylvania's Harrisburg Mall, a mall employee took advantage of the shopping center's 28-foot, LED outdoor digital sign to propose to his longtime girlfriend, according to an announcement from the sign's manufacturer, Watchfire.

DOOH platform relaunches website

Digital signage ad platform provider rVue Holdings Inc. has relaunched its website, according to a company announcement.

Digital signage ad network in Australia buys into BroadSign

Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital signage software platform, according to an announcement today from BroadSign.

JCDecaux partners with Alcatel-Lucent for connected street furniture

Outdoor advertising giant JCDecaux is partnering with Alcatel-Lucent to develop smart street furniture that would allow for both improved wireless coverage and data connectivity, while also allowing for spreading connected digital signage displays in street furniture across urban centers.

Comosoft taps digital signage and mobile for in-store marketing

Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and location-based services.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.