Residual Revenue with Network Services

As the number of resellers serving the market increases, many are realizing that simply selling digital signage isn’t enough to remain competitive. As a result, they have begun offering ancillary services to secure residual revenue.

Type: White Paper

Sponsor: Almo Professional A/V


Fitting Room of the Future

Developments in retail technology are offering the potential to boost sales with targeted add-ons.

Type: White Paper

Sponsor: media mea LLC


Residual Revenue after the Digital Signage Sale

Trying to compete on price alone is a losing battle when selling digital signage solutions. Successful resellers are taking advantage of add-on opportunities as a way to boost revenue.

Type: White Paper

Sponsor: Almo Professional A/V


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FEATURES


Interactive digital signage: Finding the key location

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to achieve success.

3 reasons retailers should make the switch from print to digital signage

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.

Hello from the editor

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital billboards across the country honor music legend Prince

The out-of-home advertising industry paid its respects to Prince in its own way using digital billboards.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.

Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

Augmented reality digital signage displays have been transforming people around the world into superheroes to help promote the recent release of 'Batman v Superman: Dawn of Justice.'

What Mobile World Congress 2016 means for DOOH in 2016 and beyond

The tidal wave of change spurred by mobile promises to be transformational for everyone involved in the out-of-home ecosystem, particularly digital OOH. Here are some key themes our industry needs to address following this year's MWC

February's Top 5 digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of February.

See's Candy offers taste of history with digital signage at SF Int'l Airport

See's Candy digital signage lets airport shoppers see into the company's history in an engaging and interactive way.

'The truth is out there': The X-Files comes to digital signage

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for the show's return.

Digital signage 'Smackdown' teaches video game coding

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.

Making the customer experience interactive

Creating an interactive customer experience doesn't just benefit brands, retailers, restaurants, etc. by appealing to shoppers, it also provides analytics that can be critical to optimizing the reach and impact of their message.

8 near-future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of the industry. What does that mean for the digital signage and digital out-of-home?

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.

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