News

SignStix, Fraktul partner to offer digital signage strategy, content creation in Scotland

SignStix announced it has partnered with Perth, Scotland-based specialist marketing agency Fraktul to provide strategic digital signage and content solutions to a wide range of digital signage clients.

March 21, 2016

SignStix announced it has partnered with specialist marketing agency Fraktul to provide strategic digital signage and content solutions to a wide range of digital signage clients. Operating from Perth, Scotland, Fraktul is expert in marketing strategy and planning, and it is now using SignStix to power its digital signage services, inclusive of consultancy, signage design, copywriting and content management, the announcement said.

Earlier this year, Fraktul worked with SignStix to deliver a digital signage solution for Tay Valley Vets. The new display at Tay Valley Vets provides additional product and service-related information for customers.

Tay Valley Vets Partner Harvey Carruthers said in the announcement: "We're really pleased with the results. Our customers are more informed, and we've been able to clearly show off our new canine hydrotherapy pool using video. I've had great feedback from both customers and our team."

"We've been seeking the right digital signage partner for some time and we're very pleased to be working with the award winning team at SignStix," Fraktul Managing Director Stephen Gorton said. "We understand the power of digital signage to provide relevant and compelling customer-focused material. This allows us to develop and deploy highly effective seasonal and weekly campaigns, scheduled to meet customer needs."

With more projects in the pipeline Fraktul and SignStix said they are set to provide digital signage solutions across Scotland.

Aneysha Wakelin, head of marketing at SignStix, added: "As a fellow marketer, it's great to partner with an agency who lives and breathes marketing and strategic thinking; this is extremely valuable when formulating a digital signage strategy focused around customer-centricity. We are excited to see what this partnership will bring in 2016."