News

New research looks at global digital signage systems market

Research firm Research and Markets has announced the addition of the "Analysis of the Global Digital Signage Systems Market" report to its offering.

December 30, 2015

Research firm Research and Markets has announced the addition of the "Analysis of the Global Digital Signage Systems Market" report to its offering.

This research service covers the global market for digital signage systems, providing detailed global market trend analyses — including market drivers, market restraints, technology trends, vertical analysis and pricing analysis — according to the announcement. Detailed unit shipment and revenue forecasts are provided for the total market, the digital signage displays segment, the media players segment, and the software segment. The global market has been segmented into North America; Latin America and Asia-Pacific; and Europe, the Middle East, and Africa.

According to the announcement, brands and advertisers are realizing the inherent shortcomings of traditional media, leading them to invest in newer marketing vehicles such as digital signage due to its ability to reach large audiences and play engaging and targeted messages at the point of sale or a point of transit, the firm said:

Marketers are keen on creating unique and sophisticated customer experiences in-store. This has led to significant interest in digital signage as an effective medium for both advertising, as well as a superior shopper engagement. When executed properly, digital signage can communicate the call-to-action clearly and accomplish the desired objectives of the networ

Although the digital signage ecosystem is quite complex — including display vendors, software companies, media player manufacturers, ad agencies, AV integrators and tech support services — the emergence of affordable turnkey bundled solutions, as well as integrators who take charge of the entire deployment from concept to ongoing maintenance, has driven growth across all segments of the market.

The report is available on the firm's website.