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Miami International Airport lands digital signage virtual assistants

MIA Concessions has installed two bilingual Tensator Virtual Assistants in Miami International Airport's South Terminal, according to an announcement from Tensator, a provider of queue management and customer journey solutions.

October 16, 2014

MIA Concessions has installed two bilingual Tensator Virtual Assistants in Miami International Airport's South Terminal, according to an announcement from Tensator, a provider of queue management and customer journey solutions.

The bilingual Tensator Virtual Assistants, situated in Concourses H and J, will provide passengers with high-tech virtual shopping consultants and offering a novel advertising vehicle for shops and restaurants to effectively reach high net worth consumers, the company said.

The MIA Concessions program selected the Tensator Virtual Assistant, with its interactive push button panel, to help capture the attention of passengers so that they can make the most out of the 55,000 square feet of concession locations throughout the two concourses. The digital signage Virtual Assistant uses HD projected imaging, surround sound and video technology to create the illusion of a real person and is fully customized to deliver specific messaging and to showcase products. The MIA Concessions' Tensator Virtual Assistants, named Leticia, offer passengers on-demand information in both Spanish and English about where and what they can eat, as well as providing shopping ideas, tips and information about products, stores, restaurants and services in the Terminal.

"Passengers are often overwhelmed with all the activity that typically goes on at the airport, and they typically end up wasting  time trying to figure out where they can eat, what services and shops are available or how they can best spend their time," said Adrian Songer, chief of airport concessions business development at Miami International Airport, in the announcement. "The Tensator Virtual Assistant virtual shopping consultants cut through the noise and distractions, capturing people's attention and holding it. Not only are they seeing and hearing about specific retail, service and dining options in English and Spanish, but they are provided with real-time friendly guidance with real directional cues and offered suggestions on what they can buy and advice on currency exchange and duty free that enable them to make the best use and get the most out of the time they spend in the Terminal."