Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?
Now that 2015 has drawn to a close, we're continuing our annual look back at the digital signage year that was. After starting off our review with a first 10 for '15, a look at the top 10 most-read blogs posted to DigitalSignageToday.com in 2015; we moved on to a 15 for '15, the top 15 most-read news items on the site this year; and now here is another 15 for '15, the top 15 most-read feature articles and most-viewed videos on DigitalSignageToday.com in '15.
These top 14 features and one video, ranked by pageviews, offer a glimpse into the big stories that interested our readers the most, bookended by cool new stuff at last year's Digital Signage Expo and National Retail Federations BIG Show. In between, readers also flocked to pieces "truly awesome" tips for digital signage content, tips on video walls and a look at the intersection of digital signage and the Internet of Things.
We've gathered the top 15 together here in one spot to make it easier for you to click through on the headlines to read them all and look back at the year that just wrapped. So here they are, in reverse order, the 15 most-read features on DigitalSignageToday.com in 2015:
With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.
Video walls are becoming increasingly visible, making big statements, capturing attention and promoting brands in eye-catching fashion. Is it time for new approaches to bring simplicity, flexibility and affordability to the video wall market?
Now that so many day-to-day bank tasks can be accomplished on the Web or on a phone, FIs are changing how and what they focus on in the brick-and-mortar branch — and digital signage is the key to the vault.
Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.
Athletic apparel and gear brand Under Armour recently opened the doors of its newest specialty retail location on Michigan Avenue on Chicago's Magnificent Mile – and digital signage technology is suiting up for the Under Armour team.
Use cases for digital signage are extending far beyond just the images on screens; now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies.
JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.
(Editor's note: There were several articles that either were from last year's review or holdovers from 2014 but still drawing plenty of interest that were left off this top 15 list to keep to the theme of 2015 in review. - CH.)
Christopher Hall / Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry. www