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New fast casual burger joint integrates digital signage, kiosks

This new fast casual restaurant plans to attract millennials with a casual environment combined with modern tech including a kiosk and digital signage.

September 22, 2015

The Johnny Rockets restaurant chain today announced the launch of a new fast casual chain called Johnny's Burger Factory. The goal of this restaurant is to create a "millennial-friendly environment" with technology and modern design, according to a press release.

The restaurant will sport an industrial style with reclaimed wood siding and a bamboo-faced dining counter. It will also utilize technology via a video wall, digital menu board and touchscreen kiosk. The board will be designed to look like a handwritten chalk board, and the kiosk will allow customers to place their orders, both regular and custom.

"Every detail about the development of Johnny's Burger Factory, from the first design to construction, product development and marketing had a new kind of consumer in mind. It's not possible to ignore millennials and still be competitive in the better burger category," Charles Bruce, president and CEO of Johnny Rockets, said in the release.   

Employees will dress in blue jeans, T-shirts and butcher-style aprons to create a casual atmosphere. The menu will consist of a variety of food including fresh domestic beef burgers, chicken tenders and veggie patties, according to the release.

"Our goal with Johnny's Burger Factory is to broaden our appeal and foster an immediate connection and loyalty with a tech-savvy generation looking for a new kind of restaurant," said James Walker, president of global operations and development, Johnny Rockets. "This restaurant is designed to serve the highest quality food in the highest quality environment. This, along with personal meal customization and self-ordering, will all contribute to differentiating Johnny's Burger Factory from other fast casual brands."