Barry Pearman / Pearman is a U.S. sales manager for LED sign and digital billboard manufacturer Watchfire.
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The cure for the post-holiday season slump

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers at home for the next couple of months.

Foolproof tips and tricks for the LED sign permitting process

Are they really foolproof? I think so. They work because they are common sense.

Observations from ISA 2013 International Sign Expo in Las Vegas

I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records for attendance, exhibit hall space and number of exhibitors.

Digital signage for auto dealers: Image upgrade with clear results

The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image Programs in the auto industry. Many dealers have complained for years that Original Equipment...

Digital signage will make 2013 the year for small business growth

Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic product, according to the U.S.

Digital signs: Tools for convenience store growth

The National Association of Convenience Stores show just wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their businesses forward. Convenience store owners and operators have suffered from image problems for...

Are digital signs eco-friendly?

We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet.

Digital signage + social media = big opportunities

In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the potential to create tremendous opportunities for businesses to engage customers and prospects. Digital signage, for...

The whiz of biz: Why EMCs are the best advertising choice for businesses

As we get further into the new year, companies are still looking at ways to increase sales and exposure. Many will turn to various new forms of advertising while ignoring one of the most efficient and powerful marketing tools available:...

New study points to need for LED signage

British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than researching huge amounts of statistics" ("Leap: A Revolution in Creative Business Strategy" by Bob Schmetterer)....

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