Why Marrying Digital Signage With Location Analytics Is A Winner
Digital signage is transitioning quickly from a nice-to-have to a must-have for bricks-and-mortar retailers, with an astonishing 40%-plus of retailers already using the technology in their stores.
The massive infusion of analytics into the retail sector (and every other area of our lives) is aggressively redefining the value propositionfor retail technologies, and rewriting strategy for leading retailers everywhere. As a result, retail marketers should no longer be happy with in-store digital signage solutions that simply run content
playlists. A digital signage CMS must be part of a digital ecosystem that is highly integrated, intelligent, and intuitive – taking advantage of that data to make bottom line impacts.