What Content to Put on Your Displays
We wrote this digital signage guide because it’s hard to find free, educational, and comprehensive content that helps the enterprise and SMB buyer make informed decisions about the digital signage market. Most of the content out there about digital signage is news, updates from a vendor’s install base, or case studies.
While those have their time and place, not all of it is useful if you’re looking for how to structure your approach to digital signage. We wanted it to be easier for you to refine your strategy, narrow your list of vendors, and plan for each stage effectively.
This is Chapter Eight:
It doesn’t matter if you have the best software and hardware if the content you’re displaying isn’t getting any results. When creating content for digital signage, many of the best practices are unique to digital signage (as opposed to other writing). So even if you’re a confident writer, there are other variables at play like: dwell time, distance from a screen, and calls-to-action.
We have some best practices and a great list of free tools you can use to create your own digital signage content that looks beautiful (without needing a graphic designer).
Download chapter eight of the digital signage guide from Skykit now.