Rethink Black Friday: Revamp the shopping experience with digital signage
Black Friday has retailers scrambling to prepare for the large crowds. For some, this means re-thinking how they do business. While nearly 3 million more people stepped out the day after Thanksgiving in 2016, each person spent about $10 less than they did the year prior. The change was even more noticeable for physical retailers. Brick and mortar stores saw a significant drop in revenue during the 2016 holiday season while large online retailers like Amazon saw more sales than ever. Macy's, Ralph Lauren and other big brands hope to rectify the situation for Black Friday 2017 by bringing an element of the digital retail experience to their physical stores with digital signage.
Download this white paper from Nixplay Signage to learn more.